Coca Cola Case Study

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Register to read the introduction… The Center for Science in the Public Interest (CSPI) filed a class-action lawsuit against Coca-Cola with focus on its Vitaminwater. More specifically, CSPI claimed Coca-Cola was involved in labeling fraud when it made claims about improving immunity and the fight against eye disease. Additionally, Coca-Cola is facing a class-action lawsuit in regards to misrepresentation of preservatives and artificial flavoring. Coca-Cola claims to not to use them, when in fact it uses chemicals such as phosphoric acid, that are in fact considered as preservatives and artificial …show more content…
Coca-Cola tries to right any wrongs it may inadvertently created. An excellent demonstration is the press release in CSR Wire about its HFC-Free coolers and how they prevent CO2. This would classify the process and infrastructure tactical arenas. As a result, Coca-Cola purposely changed how it delivers its product to the customer and established a positive environmental result. CSR Wire classifies as an informational tactical arena. It provides information about the company and what it is doing by means of press releases and reports. This informational arena helps show consumers the good Coca-Cola is doing in the world and how it is trying to induce positive …show more content…
"Presentation of Coca Cola Compamy." SlideShare. N.p., 04 Dec. 2012. Web. 03 Mar. 2014.

PRWEB. "Coca-Cola Sued for California Labor Law Violations, BISNAR CHASE Employment Attorneys Cite Multiple California Labor Law Infractions." PRWeb. Vocus PRW Hlding, LLC, 10 Nov. 2011. Web. 06 Mar. 2014.

CSRWire. "CSR Profile of Coca-Cola Company." RSS. CSRWire, LLC, n.d. Web. 06 Mar. 2014

Huff, Ethan A. "Coca-Cola Facing Huge Class Action Lawsuit over Alleged False Claims for Vitaminwater." NaturalNews. N.p., 24 July 2013. Web. 03 Mar. 2014.

Skeaff, Bruce. "Coca-Cola Bottling Company Fined $70,000 After Worker Injured."Ontario. N.p., 14 Nov. 2013. Web. 03 Mar. 2014.

Watson, Elaine. "Coca-Cola Targeted in Third Lawsuit over 'chemical Preservative' and 'artificial Flavor' Phosphoric Acid." FoodNavigator-USA.com. N.p., 13 Nov. 2013. Web. 03 Mar. 2014. Coca-Cola. "The Coca-Cola Company." The Coca-Cola Company. The Coca-Cola Company, n.d. Web. 04 Mar.

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