Coca-Cola as a common language. “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest” (Warhol). Not focusing on the individual things but the share abundance of things is what reflected the spread of mass manufacturing and the growing American consumer culture. In 1962 Warhol painted “Coca-Cola [4]”. This painting is of a Coca-Cola bottle that is bigger than the viewer. This painting of a coke bottle is globally recognized because no matter who you were you drink coke, everyone from movie stars to poor people in the streets drink coke. With this one painting Andy Warhol successfully translates globalism and iconography. By presenting his work
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“I Love You with My Ford” (1961) by Rosenquist uses the rule of thirds; the uppermost part of the painting is a close up of the front of a 1950 Ford Shoebox. The middle part of the painting is a woman 's face that looks to be lying down sleeping. The bottom part of the painting is recognizable close up of canned spaghetti. This oil on canvas painting addresses our modern tendency for consumerism today in the early 1960s. The painting calls to the middle class of America. Times are getting easier for us Americans, in the past decade conveniences like the automobile, TV dinners and canned spaghetti have made our life easier. Rosenquist chooses to paint conveniences and property. This is where to woman who is painting comes into play. Men today are the consumers and we want the next best thing, the newest car, the trophy wife, and all of the conveniences that come with them. James is showing just that in “I Love You with My Ford” he is critiquing the time we live in today as American consumers. Rosenquist is bringing to light the codes and conventions of the 1960s by painting these “items” one after another. Along with other pop artist of the day Rosenquist appropriates and remixes common images and by doing this he is creating new meanings by juxtaposition. Although the images by
“I Love You with My Ford” (1961) by Rosenquist uses the rule of thirds; the uppermost part of the painting is a close up of the front of a 1950 Ford Shoebox. The middle part of the painting is a woman 's face that looks to be lying down sleeping. The bottom part of the painting is recognizable close up of canned spaghetti. This oil on canvas painting addresses our modern tendency for consumerism today in the early 1960s. The painting calls to the middle class of America. Times are getting easier for us Americans, in the past decade conveniences like the automobile, TV dinners and canned spaghetti have made our life easier. Rosenquist chooses to paint conveniences and property. This is where to woman who is painting comes into play. Men today are the consumers and we want the next best thing, the newest car, the trophy wife, and all of the conveniences that come with them. James is showing just that in “I Love You with My Ford” he is critiquing the time we live in today as American consumers. Rosenquist is bringing to light the codes and conventions of the 1960s by painting these “items” one after another. Along with other pop artist of the day Rosenquist appropriates and remixes common images and by doing this he is creating new meanings by juxtaposition. Although the images by