Coca Cola And Social Media Essay

2301 Words Oct 10th, 2016 10 Pages
Coca-Cola was invented in Atlanta, Georgia in 1886 by Pharmacist John Pemberton. He created a flavored syrup, and took it to a nearby pharmacy where it was mixed with carbonated water. Everyone who tasted it considered it excellent! He had created a distinctive tasting soft drink that could be sold at soda fountains. In his first year of business, he sold an average of nine Coca-Cola’s each day. Today that number has increased to about 2 billion a day. Coca-Cola is recognized as the world’s most valuable brand, and is ranked on the list of top organizations. Coca-Cola is a global leader in the beverage industry; they offer hundreds of brands, including soft drinks, fruit juices, sports drinks, and other beverages. Social Media plays a crucial role for the Coca-Cola Company. Coca-Cola’s social media brand outlets collectively have over 90 million fans and/or followers worldwide. Social Media is important to the company, because they believe it creates marketplace impact, consumer engagement, and brand love and brand value.

Currently Coca-Cola uses Social Media platforms such as: Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and Google+. Coca-Cola uses Social Media combinations today to reach their audiences. Ex Coca-Cola Marketer Wendy Clark stated, “But again, no single medium is as strong as the combination of media. We see this first-hand in our campaigns that integrate TV and social. We know our target consumers – teens and young adults – are consuming…

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