Coca Cola Social Media Analysis

Coca-Cola was invented in Atlanta, Georgia in 1886 by Pharmacist John Pemberton. He created a flavored syrup, and took it to a nearby pharmacy where it was mixed with carbonated water. Everyone who tasted it considered it excellent! He had created a distinctive tasting soft drink that could be sold at soda fountains. In his first year of business, he sold an average of nine Coca-Cola’s each day. Today that number has increased to about 2 billion a day. Coca-Cola is recognized as the world’s most valuable brand, and is ranked on the list of top organizations. Coca-Cola is a global leader in the beverage industry; they offer hundreds of brands, including soft drinks, fruit juices, sports drinks, and other beverages. Social Media plays a crucial role for the Coca-Cola Company. Coca-Cola’s social media brand outlets collectively have over 90 million fans and/or followers worldwide. Social Media is important to the company, because they believe it creates marketplace impact, consumer engagement, and brand love and brand value.

Currently Coca-Cola uses Social Media platforms such as: Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and Google+. Coca-Cola uses Social Media combinations today …show more content…
They are involved in all Social Media platforms, promote products and engage with consumers in a very professional way. Yet, every company still has room for improvement; my first recommendation will be in reference to their Twitter feed. Coca-Cola is a company that is big on interacting with their customers. On Twitter they try to reply to as many mentions as they can on a daily bases. With Coca-Cola being such a big brand name, thousands of mentions still go unanswered which is reasonable. By Coca-Cola adding more staff to their social media or customer service teams, more of the consumer’s mentions will be replied too. This can substantially boost customer moral and encourage more Twitter