Essay about Coca Cola 5 Forces

4657 Words Mar 8th, 2013 19 Pages
CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2

BBA 353 STRATEGIC MANAGEMENT

Group Case Study Project

The Coca-Cola Company

Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan

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Abstract

This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages.

The company faces challenges in today’s market because of market changes, socio-economic changes and
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24 Increased Competition from PepsiCo ................................................................ 24 Recommendations for Increased Competition from PepsiCo ............................ 25

Reference List .................................................................................................................. 26

4

Section 1: Introduction

The Coca-Cola Company (Coca-Cola), the world’s leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Coca-Cola is also the most valuable brand in the world. Coca-Cola is a globally recognized successful company. The Coca-Cola was founded in May of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust. As late as the 1990s, Coca-Cola was one of the most respected companies in the world, building and known as a very successful management team. Since 1998, the company has been struggling with internal weaknesses and external threats.

The purpose of this case study is to assess the current situation of Coca-Cola and the industry, evaluate the existing resources, and provide strategic recommendations.

An internal analysis of the company is in Section 2. Section 3 provides general trends affecting the industry. Section 4 analyses the external factors of Coca-Cola by using Porter’s Five Forces. Last section, Section 5, is to conclude key

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