Essay on Cobe Group Project

1971 Words Dec 30th, 2012 8 Pages
vs vs Brand : Indian School of Business | COBE : Group Project | | | |
Comparative Analysis:
ISB (Challenger) vs IIM (Established Leader) in Management Education in India
Comparative Analysis:
ISB (Challenger) vs IIM (Established Leader) in Management Education in India

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Group Members
Anuj Nigam (61310848)
Pawan Verma (61310107)
Rajat Giri (61310031)
Rucha Deshmukh (61310482)
Suruchi Giri (61310030)
S N Basu (61310512)
Group Members
Anuj Nigam (61310848)
Pawan Verma (61310107)
Rajat Giri (61310031)
Rucha Deshmukh (61310482)
Suruchi Giri (61310030)
S N Basu (61310512)

ISB | IIM | Collage Comparative Analysis | * The collage is portraying salient points of ISB. In anti-clockwise order
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Course curriculum, Faculty etc are posted on internet | * More Closed: Only courses details are available with no details and faculty etc. Don’t pursue traditional brands | Course Offerings | * 4 courses are offered – PGP, PGPMAX, MDP Short courses, FPM | * 7 courses are offered in IIM Ahmedabad including one of public policy and agriculture. Other IIMs offers less | Admission process | * Focused on students with work experience. * Follow GMAT which is global standard. Separate weightages are given to GMAT Score, Essays, Recommendations, Past work experience etc * Offers exceptional customer services through counseling sessions, coffee with Alumni, Information sessions etc | * Admissions through one of the most coveted entrance exams in India – Common Admission Test (CAT) * High selective ratio – only candidates with top 98%ile make to one of the top 3-4 IIMs * Coaching institutes play very important role in preparing students for CAT | SWOT Analysis | Strengths | * Global faculty exposure through faculty portfolio model. All the world’s leading global B Schools teach at ISB * Strong corporate support and industry linkages * Experienced class pool * One year MBA program – saving opportunity cose * Offers Young Leaders Program (YLP) to candidates in age group of 0-2 years * Strong foreign schools linkages * Case based pedagogy * Research focused Centers of excellence | * Huge Brand value

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