Coastal Medical Center : The Hill Burton Act And By Raising Funds

723 Words Nov 28th, 2014 3 Pages
Coastal Medical Center was founded after World War II using the Hill-Burton Act and by raising funds locally. From a modest beginning with 100 beds and a limited number of services offered, the medical center has grown significantly with 450 beds and now offers a full range of services. Much of CMC’s success can be given to former CEO Don Wilson. Serving from 1990 to 2008, Wilson was seen as visionary and was very helpful in transforming the medical center to its present status as a tertiary care facility offering high-intensity care services. The medical center raised $15.4 million during Wilson’s final year as CEO.
Following his retirement in 2008, Ron Henderson became Wilson’s successor. Henderson’s management style was more informal and loose. Due to the success of the organization in the past Henderson felt he didn’t need to make changes to the strategic plan. Mr. Henderson didn’t take initiative for the organization but he encouraged the medical staff and board of trustees to do so instead.
A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. SWOT analyses have two major sections, internal and external. Internal includes strengths and weaknesses, while external includes opportunities and threats. Strengths are characteristics of a business or project that gives you an advantage over others and opportunities are elements that the project could use to its…

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