One Future Challenge
The efficiency of organizational management has a significant influence on the overall performance and success of any organization. To this effect, companies are always involved in a continuous move to integrate new management concepts and emerging trends so as to enhance the effectiveness of their managers and management systems. Management communication is a key factor that influences the ability of managers to perform exceptionally. According to Ahmed, Shields, White and Wilbert, (2010), effective communication enables managers to establish good relationships with their staff, leading to the creation of an encouraging working environment based on mutual respect thus realizing high productivity. In the future, management communication will have to face the challenge of incorporating cultural diversity competencies so as to ensure that it continues to lead to the realization of its objectives. The following essay discusses this future challenge on this critical issue …show more content…
To start with, the content of their communication should be aligned with the cultural values of their target audience. Ideally, content communicated to motivate employees in America would not be appropriate in China. This is owing to the existence of diverse cultural values in the two countries. In America, managers emphasize the need for individual goals while collective goals are given more focus in China. Hofstede’s work provides an insight into cultural values as upheld in various countries around the world with respect to power distance, individualism, masculinity, uncertainty avoidance, long term orientation and indulgence dimensions. In addition to considering national cultures in management communication, the content should also be friendly to indigenous cultural values such as religion and morality, while also avoiding ethnocentrism (Hynes, 2010, p.
The efficiency of organizational management has a significant influence on the overall performance and success of any organization. To this effect, companies are always involved in a continuous move to integrate new management concepts and emerging trends so as to enhance the effectiveness of their managers and management systems. Management communication is a key factor that influences the ability of managers to perform exceptionally. According to Ahmed, Shields, White and Wilbert, (2010), effective communication enables managers to establish good relationships with their staff, leading to the creation of an encouraging working environment based on mutual respect thus realizing high productivity. In the future, management communication will have to face the challenge of incorporating cultural diversity competencies so as to ensure that it continues to lead to the realization of its objectives. The following essay discusses this future challenge on this critical issue …show more content…
To start with, the content of their communication should be aligned with the cultural values of their target audience. Ideally, content communicated to motivate employees in America would not be appropriate in China. This is owing to the existence of diverse cultural values in the two countries. In America, managers emphasize the need for individual goals while collective goals are given more focus in China. Hofstede’s work provides an insight into cultural values as upheld in various countries around the world with respect to power distance, individualism, masculinity, uncertainty avoidance, long term orientation and indulgence dimensions. In addition to considering national cultures in management communication, the content should also be friendly to indigenous cultural values such as religion and morality, while also avoiding ethnocentrism (Hynes, 2010, p.