Cma Case Essay

2385 Words Jun 22nd, 2013 10 Pages
| | | | | MODULE 1, ASSIGNMENT 1
Coast4Life Inc. (C4L) | February 15, 2013 | | Candidate Assessment Form |

Candidate: | 1085889 | AE: Above Expectations ME+: High Meets Expectations ME: Meets Expectations ME-: Low Meets Expectations BE: Below Expectations NA: Not Attempted

Assessment: | ME- |

Length of Response:

Word Count: Within the limit – The limit is 750 words (introduction, body and conclusion only). Appendices: Within the limit – The limit is 5 pages.

Content that exceeds the length limits is not considered in the assessment of the response. Note that the words and numbers in any text box, table or object in the body of the report are included in the word count.

The following comments
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benchmarks provided are appropriately used for comparison and are interpreted in the analysis); and 4. Analysis on expected impact of downturn. | AE: More than five relevant ratios are calculated accurately for three years, at least three of the attributes are addressed, and analyses are interpreted appropriately. The quality of the response is good. | ME: Four or five relevant ratios are calculated without serious errors for three years, at least two of the attributes are addressed, and analyses are interpreted with reasonable quality. The response may include minor errors/problems. | BE: Fewer than four relevant ratios are calculated, analysis is provided for less than three years, fewer than two attributes are addressed, interpretations are not provided, or the response includes serious errors/problems. | | ME+ | ME | ME- | | 2. b) The quantitative analyses of the alternatives demonstrate a reasonable understanding of relevant decision analysis concepts and tools. Appropriate concepts and tools are chosen and applied appropriately (e.g. free of serious errors and reasonable quality). Any assumptions made are reasonable and relevant for the analysis of the alternatives. Relevant decision analysis concepts and tools that may be applied in the quantitative analyses of the alternatives may include (but are not limited to) the following: 1. Customer mix analysis/Contribution margin analysis; 2. Profitability analysis; 3.

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