Exploration of Problem/Challenge facing the organization
Presentation of Problem As noted below in the SWOT analysis, the name Clyfford Still Does hold the same social capital as the names sakes of other single-artist institutions such as Van Gogh. Clyfford Still’s intention was for this to be the case and it was the by design that his work was not regularly displayed at art galleries or museums. Many people are confused by the name and need an explanation of what is contained in the building.
Ramifications
This lack of public awareness is a challenge from a marketing perspective because it can be difficult to get patrons to understand the nature of the name Clyfford Still, many people believe he was the proprietor of the museum and not the …show more content…
However, the unseen collection also means that most people are totally unfamiliar with the art contained in the museum and don’t have a lot of context as to what the exhibitions entail, which is a weakness. But, these factors create the opportunity for the museum to make a name for itself in the world of art exhibitions, but it hasn't quite achieved the fame it is capable of, yet. The frequent lack of preconceived notions about the life and work of Clyfford Still can also be a great opportunity for marketing the museum. It is not often that an art museum is able to make a first impression on a visitor, usually visitors have a good idea of what they are going to see, but the Clyfford Still Museum is in the unique position to ignite a new passion in a visitor every single day. As Lauren pointed in the Week 6 discussion, Scott Cook, the co-founder of Intuit, said ““A brand isn’t want we say anymore, it’s what customers tell each other it is”. Using this theory allows the Clyfford Still Museum to truly allow its visitors to define its current lack of an image. This is being accomplished through the creative use of social media like that encouraged in the Online Marketing class presentation (D’Armond 2018, Week 8 slide …show more content…
Currently the vast variety of the collection lends the brand image to be a bit too broad and generic for people to latch onto as a brand they support and follow. This could be accomplished by creating a more distinctive logo that people can associate with the museum, or perhaps designating a “Flagship” piece of art in order to have a Still enter the mainstream artistic consciousness with ease. The Clyfford Still Museum could simply move to always offering free admission and look to earn revenue in other ways. The majority of patrons attend the museum for free anyway due to free days and evenings. Free admission could build a popular in the area as a nice way to spend the afternoon and subsequently expose more people to the life and work of Clyfford Still, the core goal of the organization’s mission.
Attended Event
Introduction to 7 P's of
Presentation of Problem As noted below in the SWOT analysis, the name Clyfford Still Does hold the same social capital as the names sakes of other single-artist institutions such as Van Gogh. Clyfford Still’s intention was for this to be the case and it was the by design that his work was not regularly displayed at art galleries or museums. Many people are confused by the name and need an explanation of what is contained in the building.
Ramifications
This lack of public awareness is a challenge from a marketing perspective because it can be difficult to get patrons to understand the nature of the name Clyfford Still, many people believe he was the proprietor of the museum and not the …show more content…
However, the unseen collection also means that most people are totally unfamiliar with the art contained in the museum and don’t have a lot of context as to what the exhibitions entail, which is a weakness. But, these factors create the opportunity for the museum to make a name for itself in the world of art exhibitions, but it hasn't quite achieved the fame it is capable of, yet. The frequent lack of preconceived notions about the life and work of Clyfford Still can also be a great opportunity for marketing the museum. It is not often that an art museum is able to make a first impression on a visitor, usually visitors have a good idea of what they are going to see, but the Clyfford Still Museum is in the unique position to ignite a new passion in a visitor every single day. As Lauren pointed in the Week 6 discussion, Scott Cook, the co-founder of Intuit, said ““A brand isn’t want we say anymore, it’s what customers tell each other it is”. Using this theory allows the Clyfford Still Museum to truly allow its visitors to define its current lack of an image. This is being accomplished through the creative use of social media like that encouraged in the Online Marketing class presentation (D’Armond 2018, Week 8 slide …show more content…
Currently the vast variety of the collection lends the brand image to be a bit too broad and generic for people to latch onto as a brand they support and follow. This could be accomplished by creating a more distinctive logo that people can associate with the museum, or perhaps designating a “Flagship” piece of art in order to have a Still enter the mainstream artistic consciousness with ease. The Clyfford Still Museum could simply move to always offering free admission and look to earn revenue in other ways. The majority of patrons attend the museum for free anyway due to free days and evenings. Free admission could build a popular in the area as a nice way to spend the afternoon and subsequently expose more people to the life and work of Clyfford Still, the core goal of the organization’s mission.
Attended Event
Introduction to 7 P's of