Marketing Productivity:
How profitable are the Clyfford Still Museum’s different marketing Strategies? According to John Eding, in 2016 the museum spent $1.58 on advertising for every general admission visitor. The reported average for museums in the same category is $1.66, while the average for all art museums is $2.08. This means $1.58 to reach the more than 30,000 visitors that came to the museum in 2016 was a good competitive use of the museums money, which John also points to as a goal of his position (Eding 2018). According to a Request for Proposal written for Launch Advertising by Eding, $45,000 spent on digital advertising will “increase annual attendance at the Museum by 9.6%” (Eding 2017).
Are there any annual events that are
How profitable are the Clyfford Still Museum’s different marketing Strategies? According to John Eding, in 2016 the museum spent $1.58 on advertising for every general admission visitor. The reported average for museums in the same category is $1.66, while the average for all art museums is $2.08. This means $1.58 to reach the more than 30,000 visitors that came to the museum in 2016 was a good competitive use of the museums money, which John also points to as a goal of his position (Eding 2018). According to a Request for Proposal written for Launch Advertising by Eding, $45,000 spent on digital advertising will “increase annual attendance at the Museum by 9.6%” (Eding 2017).
Are there any annual events that are