Cluster analysis works by identifying key terms in an artifact through frequency of appearance or intensity, charting the terms that cluster around those key terms, and using the clustering terms to discover the rhetor’s worldview and an explanation for it. The video is ~17 minutes long, this analysis is from the first two minutes of the video, in which Kanye says he would have voted for Trump and then elaborates. The key terms in the cluster analysis were color, noise, politics and Kanye being Kanye. Politics and Kanye being Kanye were more significant because of their intensity and color are noise were more significant because of their frequency. The frequency themed key terms are important because the nuance the framing of the artifact. Looking at this clusters in comparison, the links between the darkness and the source of crowd noise/energy and the red lighting and Ye’s voice are very clear. Also in terms of screen area, the red stage on which Kanye stands is all but swallowed up by the darkness - the lone light in the dark room. Kanye is the at the center of attention but is relatively small within the frame, and all of this framing puts added attention on his
Cluster analysis works by identifying key terms in an artifact through frequency of appearance or intensity, charting the terms that cluster around those key terms, and using the clustering terms to discover the rhetor’s worldview and an explanation for it. The video is ~17 minutes long, this analysis is from the first two minutes of the video, in which Kanye says he would have voted for Trump and then elaborates. The key terms in the cluster analysis were color, noise, politics and Kanye being Kanye. Politics and Kanye being Kanye were more significant because of their intensity and color are noise were more significant because of their frequency. The frequency themed key terms are important because the nuance the framing of the artifact. Looking at this clusters in comparison, the links between the darkness and the source of crowd noise/energy and the red lighting and Ye’s voice are very clear. Also in terms of screen area, the red stage on which Kanye stands is all but swallowed up by the darkness - the lone light in the dark room. Kanye is the at the center of attention but is relatively small within the frame, and all of this framing puts added attention on his