By relating the issue to ones future, it may pursue them to be passionate about evoking change. To further spread their message, a member, Mr. Paulson took the issue to a smaller, more local level to try and rally their support. “When Mr. Paulson speaks to local groups, he makes sure to bring data from the report tailored to their county” (Helm, 2015). He spoke to local groups and made the climate change relatable to their industries and families. The article states he got their attention by bringing in their immediate future. “Here’s what this is going to mean to you, your industry and your family. Suddenly people are interested” (Helm, 2015). He has gone throughout the country in order to try and make climate an immediate urgency. “Over the last nine months, he has lobbied members of Congress and urged farmers to take climate change seriously. He says that over the next 50 years, if nothing is done, crop yields in many states will most likely fall, the costs of cooling chicken farms will rise and floods will more …show more content…
The support is imperative from not only the mainstream, but businesses too. It seems it always comes back to money. So, businesses will listen if climate change can one, harm their business, or two, can provide initiatives that will support and provide economic benefits for their company. As previously mentioned, often times initiatives are not implemented until it is too late, so the rallying of businesses and society is imperative to try and prevent future