Mc Cracken argued in 1987 that ‘People are purchasing and consuming goods in excess of their basic needs as old as Romans and Egyptians civilisations’. It has continued through centuries even speeded up during and after the industrial revolution. Nowadays humans need 1.5 earths to provide the ecological services currently used, however this is not sustainable anymore. Indeed our planet has been too damaged in terms of climate change, biodiversity, chemical pollution and loss of species to support it any longer.
In order to save our planet, governments, NGO’s, companies and humans have to work together and act before the point of no return. It is time to react and consider nature as a real stakeholder, investment and technology has to be used in favour of the environment rather than profit. Living planet Report 2014 highlight the need of changes, to set environment management strategy, to …show more content…
According to Edward Stead and Jean Garner Stead in 1992 “The earth has serious environmental problems that cannot be ignored, and many of these problems are directly related to the way humans think about practice business”. Indeed through centuries businesses have for most of them only looked for profit. They did not pay attention of (the) environment impact, the destruction of the wild life with loss of half earth’s wildlife in the past/last forty years, and the pollution of oceans with eight million tons of plastic dumped every