"The story of 3 women and 105 men", can you imagine this is actually refers to one of the four great classical novels of Chinese literature "Water Margin"? When you read the headline, you will subconscious think that headline regarding to a yellow journalism and may generate curiosity to read more content, after you click on it, whereas it is actually a historical story about 108 heroes. This is called “clickbait”, which attract click-through rate by writing sensationalist headlines that stimulate the curiosity of readers. Nowadays, Clickbait has become an indispensable editing technology on the Internet. Even though readers already know a headline is just clickbait, they still have intense desire to click. Consequently, this phenomenon can
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Network editors use exactly this human nature to develop the model of writing sensationalist headlines, which is clickbait. They like to add sexual, conspiracy theories, violence, and other controversial elements in headlines to arouse the curiosity of readers. Additionally, they tend to exaggerate and make a deliberate misinterpretation out of context that there is a wide gap between the real content and what the readers expect of it, but it still interpretable and reasonable. In Michael Reid Robert's "Life Sentences: The Grammar of Clickbait", He defined Clickbait as "titles that manipulate or coerce readers into visiting the site". He evaluated what is the most essential technique for Upworthy editors to write titles, which is known as one of the fastest growing media site, and has been criticized for its sensationalist, emotionally manipulative, "clickbait" style headlines. He analyzed the key element in these titles is the relationship between the first sentence and the second sentence. The first sentence is relatively traditional that establish a objectively typical story, concept, or argument, while the second sentence is intentionally vague that be designed to complicate or confound the title. If readers don’t click, they won't believe what happens next and will continue to be
Network editors use exactly this human nature to develop the model of writing sensationalist headlines, which is clickbait. They like to add sexual, conspiracy theories, violence, and other controversial elements in headlines to arouse the curiosity of readers. Additionally, they tend to exaggerate and make a deliberate misinterpretation out of context that there is a wide gap between the real content and what the readers expect of it, but it still interpretable and reasonable. In Michael Reid Robert's "Life Sentences: The Grammar of Clickbait", He defined Clickbait as "titles that manipulate or coerce readers into visiting the site". He evaluated what is the most essential technique for Upworthy editors to write titles, which is known as one of the fastest growing media site, and has been criticized for its sensationalist, emotionally manipulative, "clickbait" style headlines. He analyzed the key element in these titles is the relationship between the first sentence and the second sentence. The first sentence is relatively traditional that establish a objectively typical story, concept, or argument, while the second sentence is intentionally vague that be designed to complicate or confound the title. If readers don’t click, they won't believe what happens next and will continue to be