Clickbait Research Paper

1175 Words 5 Pages
Clickbait is often used amongst artists and writers to attract and encourage visitors to view or read their work. So why does clickbait work? Editors write headlines or titles to manipulate you, or at least grab your attention. This also has a lot to do with emotion and the role it plays in our daily decision-making process says Jonah Berger, who studies social influence at the University of Pennsylvania . X uses this tactic to clickbait viewers into thinking they are going to see a funny, vulgar music video for the song “Look At Me!”, but quickly changes the perspective to a more serious and important matter, equity and equality. Viewers are more likely to click on a ludicrous music video than to click on a video regarding the faults in …show more content…
Often times the media depicts African Americans as the criminal, when often times they are the victims. This isn’t to say whites are never victims or vise versa. Only that the media has created a negative conventional idea that blacks should be perceived as the perpetrator and the ones causing trouble. Looking at the race and ethnicity of mass shooters between 1982 and 2017, 51 incidents have been reported by a white shooter and 15 by a black shooter (Statista 3) which objects this stereotype. The legal system is a very unfair system, especially in favor of whites. A striking investigation with decades of research have shown that black defendants are more harshly punished and sentenced than whites for the same crime. Not only has this influenced the typical community member, it can be argued that it has also influenced police with evidence that African Americans are nine times more likely to get killed than any other race by police officials. In X’s video, he challenges these stereotypes by showcasing incidents where blacks were mistreated and made victims. For example, the tragedy concerning Emmitt Till was conducted by three white males. They pulled him out of his house, castrated, mutilated, and murdered him with no reason. In a more recent incident, X addresses the death of Heather Heyer, a civil rights activist, who was killed during a protest. A car rammed into a group of people protesting against a white supremacist

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