Classical Conditioning : A Type Of Learning Essay

793 Words Mar 31st, 2015 4 Pages
Classical Conditioning is a type of learning that pairs a stimulus that would cause a predictable reaction with a stimulus that causes a neutral reaction, in the hopes that the neutral stimulus with invoke the response of the previous stimulus. The unconditioned stimulus will cause the unconditioned response without any need to condition it. The unconditioned stimulus will always produce the unconditioned response. The neutral stimulus will have a neutral reaction. This is crucial, seeing as how the neutral reaction acts as a blank slate that can easily absorb the unconditioned response. If the neutral stimulus is paired with the unconditioned stimulus, as well as the unconditioned response, the neutral stimulus will become the conditioned stimulus and will produce the conditioned response, which is the same as the unconditioned response.

Like most psychological phenomenon, classical conditioning is prevalent in advertising. Advertisers seek to pair their product with the use of classical conditioning to other stimuli that often yield a pleasant reaction. Specifically, the Coca-Cola Company has been subtlety influencing masses for years. As Tom Oakley states in his article, “…using the concept of classical conditioning, which has enabled Coca-Cola to intentionally create a pairing between the festive period and the brand.” Essentially, Coca-Cola was able to associate the holidays with their product. While this is a form of classical conditioning, there is yet another…

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