Classical And Operant Conditioning Theory Essay
Name of theory & theorist: Classical Conditioning Theory, Ivan Pavlov (1849-1936)
Classical conditioning theory is learning by association. Here a neutral stimuli (Condition Stimuli) which on its own would not produce a response (unconditioned response/natural response), can produce a response (UR) after being associated with natural triggers (unconditioned stimuli/US) of the unconditioned response. This news response is now called the condition response (CR). Here the natural, innate/biological responses are the same however, that they are now being trigger by a new or learned signal.
The drawback for classical conditioning is that extinction will occur if the condition stimuli (CS) is repeatedly presented without the unconditioned stimuli (US).
Example: when a popular/number one song in the nation is being use (association) to advertise a particular product. The product is the CS. The song is the US that produces a UR in us (we feel good when we hear it). When we see the product being advertise with that song we get the UR. Overtime, the product alone can produce that effect (CR). And this most likely will make us buy that product.
Name of theory & theorist: Operant Conditioning, John B. Watson (1904-1990)
Operant Conditioning is learning new behavior base on the outcome of the reinforcement or punishment (learning…