Classic Airline Marketing Solution Essay

1643 Words Nov 3rd, 2013 7 Pages

Classic Airlines Marketing Solution Shelley R. Brothers MKT/571 Marketing University of Phoenix

This paper will break down the problems that Classic Airlines are facing with so many pitfalls

in their airline. With using the proper product launch plan, Classic Airlines should be operating

up to stands if all goes
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Marketing research is the systematic

design, collection, analysis, and reporting of data and findings relevant to a specific

marketing situation facing the company (Kotler & Keller, 2007, p. 42).

Classic Airlines must be evaluated to find solutions for their marketing problems and their

customers. In order to find solutions Classic Airlines problems, the six steps for effective

marketing will be used. The six steps consist of the following: 1-Define the Problem, the

Decision Alternatives, and the Research Objectives; 2-Develop the Research Plan; 3-Collect the

Information; 4-Analyze the Information; 5-Present the Findings; 6-Make the Decision (Kotler &

Keller, 2007, p. 44)

Define the Problem, the Decision Alternatives, and the Research Objectives

Classic Airlines share prices have plunged 10 percent due to negative publicity; the airlines

have also taken a 19 percent plunge in the number of Classic Rewards members and a 21 percent plunge in the members who chose to continue to fly with Classic Airlines; and the 9/11 tragedy

that shook the United States (U.S.) and plagued the airlines caused a decline in air travel (Classic

Airlines Scenario, 2010). As time went on and things settled down in the

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