To some citizens, politics is a fun and intriguing way to get involved in the decision making for this country. However, many others see voting as a dull obligation for society. I have learned that the generation that is proven to care less about who is running this nation is millennials. A study was done by my classmates and I that revealed more than 60% of millennials are uninformed about the 2016 presidential election. Since the most powerful man/woman in the world will be elected this November, I created a public service announcement (PSA) with a goal to get millennials informed about the 2016 presidential candidates by following them on Twitter. I supported my PSA with information from articles, studies, and outside PSA examples that I
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I debated over and over the amount of color, size, arrangement, font, and white space. For example, I knew that starting off with the issue at hand (60% of millennials uninformed) is more persuasive than ending with it because of what I had learned about PSAs in class. Preparing for this PSA, I viewed a lot of examples. One effective example was a Feeding America announcement that dealt with child hunger. This had strategic color placement which I attempted to do the same in my PSA. The patriotic red, white, and blue I used seemed like the best way to imply voting, instead of basic black or other random colors. The feeding America PSA also used a lot of white space, which made the audience focus mainly on the textual message alone. I did not use as much white space, but I also did not color the entire background either because I wanted my audience to only be looking at my large bolded sentences containing my main message. I made these sentences so short because my there is not much explaining that is needed to be done with the subject of voting, unlike in the PSA for raising hunger awareness, which is a relatively unknown category. After stating that millennials are uninformed, I do not need to explain to users of Twitter how to follow. This is why I focused the bottom of my PSA only on the twitter handles and the challenge to “vote …show more content…
I did this by focusing my PSA on both visual and textual rhetoric equally instead of mainly one or the other. When I was designing my PSA, much consideration was included from an article titled Visual Rhetoric, by Mary Tripp. Tripp informs me on the many aspects that visual rhetoric entails, including types, identifying, critical reading, structure, and appeal. She was the reason that I used statistical information in my opening sentence, as well as in my example tweet. This established credibility with my audience. It showed that actual research had been done when I was creating this PSA instead of just me ordering millennials to do something. Civil Rights were also proven to be a high issue of concern for millennials in the study my classmates and I performed. The example that I used is intended to trigger emotion for my audience. Possibly getting them in the mindset that, if I vote, I might be able to help fix wage inequality in America. This image and these statistics all point back to the logical goal for my PSA. With emotion, credibility, and logic the overall message I provided makes millennial viewers of this PSA think that if they take the 30 seconds out of their day to follow candidates on twitter they can soon be informed and make a difference in their
I debated over and over the amount of color, size, arrangement, font, and white space. For example, I knew that starting off with the issue at hand (60% of millennials uninformed) is more persuasive than ending with it because of what I had learned about PSAs in class. Preparing for this PSA, I viewed a lot of examples. One effective example was a Feeding America announcement that dealt with child hunger. This had strategic color placement which I attempted to do the same in my PSA. The patriotic red, white, and blue I used seemed like the best way to imply voting, instead of basic black or other random colors. The feeding America PSA also used a lot of white space, which made the audience focus mainly on the textual message alone. I did not use as much white space, but I also did not color the entire background either because I wanted my audience to only be looking at my large bolded sentences containing my main message. I made these sentences so short because my there is not much explaining that is needed to be done with the subject of voting, unlike in the PSA for raising hunger awareness, which is a relatively unknown category. After stating that millennials are uninformed, I do not need to explain to users of Twitter how to follow. This is why I focused the bottom of my PSA only on the twitter handles and the challenge to “vote …show more content…
I did this by focusing my PSA on both visual and textual rhetoric equally instead of mainly one or the other. When I was designing my PSA, much consideration was included from an article titled Visual Rhetoric, by Mary Tripp. Tripp informs me on the many aspects that visual rhetoric entails, including types, identifying, critical reading, structure, and appeal. She was the reason that I used statistical information in my opening sentence, as well as in my example tweet. This established credibility with my audience. It showed that actual research had been done when I was creating this PSA instead of just me ordering millennials to do something. Civil Rights were also proven to be a high issue of concern for millennials in the study my classmates and I performed. The example that I used is intended to trigger emotion for my audience. Possibly getting them in the mindset that, if I vote, I might be able to help fix wage inequality in America. This image and these statistics all point back to the logical goal for my PSA. With emotion, credibility, and logic the overall message I provided makes millennial viewers of this PSA think that if they take the 30 seconds out of their day to follow candidates on twitter they can soon be informed and make a difference in their