Situation Analysis
2.1 Mission Statement
The mission statement of the company states that “Efficiency: it’s in our DNA” Dyson aims to provide quality products to its esteemed customers.
“To ensure our machines keep performing, year after year, we submit them to rigorous testing. And when the test is complete, we’re left with lots of perfectly good components that we’d rather not send to landfill. (Dyson, 2018)
2.2 Product or service description
James Dyson is one of the top leaders in the market for the upright and cylinder vacuums. There are numerous types of vacuum cleaners in the Dyson company, the most popular ones are handheld which are cordless vacuums, upright which is corded vacuums canister which is the dyson cinetic big ball vacuum …show more content…
Dyson has competed against Bissell, Miele, Eureka, Nuton, Kirby, and Electrolux and Black and Decker. (Consumer Reports, 2018)) All are highly effective and can be held to the same high cleaning standards. But choosing can be hard. (Dyson, 2018) I based my new product off other vacuums that I researched and the only thing I changed was the battery life. Battery life in most vacuums can only be used to be 40 minutes but with the new improved Dyson V75 you get high performance lithium Ion Power Battery for Optimum cleaning performance. Leave it on the charger for 12-18 hours before use and you are guaranteed up to 75 minutes of power time.
Benefits Received
• Compact- Light, thin and battery-operated versatile vacuum . Dyson has the ultimate cordless stick vacuums. The Dyson V6 vacuum is great for homes that has pets and offers customers the strongest suction of any vacuum and works good on bare floors.
• Cord-Free-The new improved Dyson V6 vacuum is cord-free and hassle-free. That’s right, there is no need to unravel cords or drag anything around. You can clean swiftly now. It is engineered to remove hair, dander and even the smallest dust.
• HEPA Filter- The vacuum also has a HEPA filter which stands for High Efficiency Particulate Air. HEPA means removal of harmful allergens such as mold, smoke and dust which dissolves 100% particles instead of
2.1 Mission Statement
The mission statement of the company states that “Efficiency: it’s in our DNA” Dyson aims to provide quality products to its esteemed customers.
“To ensure our machines keep performing, year after year, we submit them to rigorous testing. And when the test is complete, we’re left with lots of perfectly good components that we’d rather not send to landfill. (Dyson, 2018)
2.2 Product or service description
James Dyson is one of the top leaders in the market for the upright and cylinder vacuums. There are numerous types of vacuum cleaners in the Dyson company, the most popular ones are handheld which are cordless vacuums, upright which is corded vacuums canister which is the dyson cinetic big ball vacuum …show more content…
Dyson has competed against Bissell, Miele, Eureka, Nuton, Kirby, and Electrolux and Black and Decker. (Consumer Reports, 2018)) All are highly effective and can be held to the same high cleaning standards. But choosing can be hard. (Dyson, 2018) I based my new product off other vacuums that I researched and the only thing I changed was the battery life. Battery life in most vacuums can only be used to be 40 minutes but with the new improved Dyson V75 you get high performance lithium Ion Power Battery for Optimum cleaning performance. Leave it on the charger for 12-18 hours before use and you are guaranteed up to 75 minutes of power time.
Benefits Received
• Compact- Light, thin and battery-operated versatile vacuum . Dyson has the ultimate cordless stick vacuums. The Dyson V6 vacuum is great for homes that has pets and offers customers the strongest suction of any vacuum and works good on bare floors.
• Cord-Free-The new improved Dyson V6 vacuum is cord-free and hassle-free. That’s right, there is no need to unravel cords or drag anything around. You can clean swiftly now. It is engineered to remove hair, dander and even the smallest dust.
• HEPA Filter- The vacuum also has a HEPA filter which stands for High Efficiency Particulate Air. HEPA means removal of harmful allergens such as mold, smoke and dust which dissolves 100% particles instead of