Since the discovery of the cannabis indica plant (commonly known as marijuana), marijuana has been a topic of contrasting discussions. Stakeholders of one side of the spectrum claim that marijuana has numerous medical benefits. These stakeholders argue that marijuana can decrease anxiety, cure cancer, and even reduce the effects of Alzheimer’s. In contrast, a stakeholder on the other side of the spectrum claims that marijuana is a schedule I drug. This type of drug is highly additive, can lead to abusing other drugs, and is lacking safety both within the medical field and personal usage. Citizens Against Legalizing Marijuana (CALM), a Political Action Committee, does not support legalizing marijuana. A PAC uses donations and contributions to take action against a specific piece of legislation. CALM has a mission to maintain marijuana as an illegal drug, and will do this by utilizing their highly dedicated group of individuals, families, law enforcement officers, government agencies, and medical doctors to oppose the legalization of marijuana. By
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The mission is to defeat any effort at legalizing marijuana. Thus, the gestalt theory becomes different for every person, and that perception leads to a unique meaning. According to Sarah Beth Hopton in Rhetoric Matters, “Our perception, and thus the persuasiveness of any piece of visual rhetoric, is based on our own understanding of all elements working as a whole” (“Gestalt” 201). Just like the fish magnet symbolizes Jesus, image 1 symbolizes the dangers of marijuana. The purpose of the image comes from the sum of the individual parts. Its persuasion is seen from utilizing the prohibition sign to block out the marijuana leaf, and the doctor is utilized to evoke thought about their health. When these two images are grouped together, pathos rhetoric is displayed to cause the audience to have apathy and fear towards legalizing
The mission is to defeat any effort at legalizing marijuana. Thus, the gestalt theory becomes different for every person, and that perception leads to a unique meaning. According to Sarah Beth Hopton in Rhetoric Matters, “Our perception, and thus the persuasiveness of any piece of visual rhetoric, is based on our own understanding of all elements working as a whole” (“Gestalt” 201). Just like the fish magnet symbolizes Jesus, image 1 symbolizes the dangers of marijuana. The purpose of the image comes from the sum of the individual parts. Its persuasion is seen from utilizing the prohibition sign to block out the marijuana leaf, and the doctor is utilized to evoke thought about their health. When these two images are grouped together, pathos rhetoric is displayed to cause the audience to have apathy and fear towards legalizing