CITIZEN was founded in 1930 in Japan and has simulated a global mind-set that nurtures excellence and creativity. This brand is acknowledged with profound respect by people worldwide for its craftsmanship, thus creating a culture of positive change and continuous evolution. CITIZENS stayed well ahead in the watch manufacturing industry from as early as 1976 and launch the highly acclaimed Eco-Drive in 1995.This amazing innovation, which uses electrical power from practically any light source, forever changed the concept of powering watches. This discovery levelled the field for citizens of almost all the countries, enabling them to experience the joy of using a CITIZEN watch without needing any specialist batteries. The product development
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One of the unique features they have for some of the watches is that those watches uses Eco-drive technology that uses the power of external light and convert it into energy and no battery is required to function the watch.
Relevance: Relevance shows the importance of the brand to the market. This means how important “CITIZEN” is to the market. Customers will want to purchase CITIZEN watch as their watches are not very pricey and not only do not need a battery to function, they also provide good customer service such that they provides various initiatives catered to help improve the quality of operations. This includes after-sales service as well as explainning the product features in terms of quality, functionality and design to customers. This make customers feel satisfied and that CITIZEN watches are worth buying for.
Esteem: CITIZEN builds a high esteem for their company. They held Citizen Fan Meetings to let customers first enjoy the upcoming launched of Citizen-brand products, allowing them to feel the products firsthand. Besides letting customers have a feel of the new products, this event gave an opportunity to CITIZEN staff to listen to customers’ reasons for loving Citizen watches, as well as if they have any expectations for the …show more content…
They have to make sure that the price they charge has to be competitive but still enable them to make a reasonable profit. CITIZEN should base their price on the customer’s perceived value by using the perceived value pricing method. The success to perceived value price is to deliver more value than the competitor and to demonstrate this to their potential buyers. Even though traditional watches cannot be compared based on the functionalities of smart watches such as the internet capabilities, health applications, access control, payments and travel, however, they have other values that are worth buying for. Firstly, they have built up a long-term branding that almost everyone knows. Customers know CITIZEN watches cater to everyone as their mission is to serve all citizens in the world. Smart watch cater more for youngsters but there is still a pool of buyer who will buy CITIZEN watches as they are buying a brand that they know for long and think is better.
Secondly, the design of smart watches might not cater to all kinds of events or occasions but traditional watch brings out the elegance when you wore it and is suitable for special
One of the unique features they have for some of the watches is that those watches uses Eco-drive technology that uses the power of external light and convert it into energy and no battery is required to function the watch.
Relevance: Relevance shows the importance of the brand to the market. This means how important “CITIZEN” is to the market. Customers will want to purchase CITIZEN watch as their watches are not very pricey and not only do not need a battery to function, they also provide good customer service such that they provides various initiatives catered to help improve the quality of operations. This includes after-sales service as well as explainning the product features in terms of quality, functionality and design to customers. This make customers feel satisfied and that CITIZEN watches are worth buying for.
Esteem: CITIZEN builds a high esteem for their company. They held Citizen Fan Meetings to let customers first enjoy the upcoming launched of Citizen-brand products, allowing them to feel the products firsthand. Besides letting customers have a feel of the new products, this event gave an opportunity to CITIZEN staff to listen to customers’ reasons for loving Citizen watches, as well as if they have any expectations for the …show more content…
They have to make sure that the price they charge has to be competitive but still enable them to make a reasonable profit. CITIZEN should base their price on the customer’s perceived value by using the perceived value pricing method. The success to perceived value price is to deliver more value than the competitor and to demonstrate this to their potential buyers. Even though traditional watches cannot be compared based on the functionalities of smart watches such as the internet capabilities, health applications, access control, payments and travel, however, they have other values that are worth buying for. Firstly, they have built up a long-term branding that almost everyone knows. Customers know CITIZEN watches cater to everyone as their mission is to serve all citizens in the world. Smart watch cater more for youngsters but there is still a pool of buyer who will buy CITIZEN watches as they are buying a brand that they know for long and think is better.
Secondly, the design of smart watches might not cater to all kinds of events or occasions but traditional watch brings out the elegance when you wore it and is suitable for special