CIS1101 past exam paper

1946 Words Feb 13th, 2015 8 Pages
CIS1101 – BUSINESS ONLINE

Page 1 of 14
Examination Period - Semester 2, 2014

PART A
Multiple Choice Questions
You are required to answer forty (40) questions.
This section is worth a total of forty (40) marks.
Please record your answers on the CMA Sheet provided.

QUESTION 1
The ____________________ is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law.
a) ability to make perfect copies of digital works at little cost
b) use of standards for file formats
c) anonymous nature of the Internet
d) support for instant peer-to-peer communication
QUESTION 2
____________________ is an example of the affiliate revenue model.
a)
b)
c)
d)

MyPoints
Gap.com
…show more content…
a)
b)
c)
d)

abandonment of the subscription-fee model and return to free model mix of revenues from classified ad sales and subscription fees mostly successful implementation of the subscription-fee model struggling to successfully implement a fee-based model

QUESTION 17
____________________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
a)
b)
c)
d)

Bid rigging
Group buying
Herd behaviour
Winner’s regret

QUESTION 18
The ____________________helps define the overall structure of the Internet.
a)
b)
c)
d)

International Telecommunication Union (ITU)
Word Wide Web Consortium (W3C)
Internet Engineering Steering Group (IESG)
Internet Architecture Board (IAB)

CIS1101 – BUSINESS ONLINE

Page 4 of 14
Examination Period - Semester 2, 2014

QUESTION 19
____________________are the features of e-commerce technology that has reduced the cost of delivering marketing messages and receiving feedback from users.
a)
b)
c)
d)

Universal standards
Ubiquity
Richness
Interactivity

QUESTION 20
Local area networks that operate within a single organization that leases access to the Web directly from regional and national carriers are called ____________________.
a)
b)
c)
d)

Private exchanges
Campus area networks extranets wide area networks

QUESTION 21
The percentage of the Internet population in the United States who read magazines online is
____________________.
a)
b)
c)
d)

almost almost almost almost one-half
one-third

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