Cirque Du Soleil Case Study

2450 Words 10 Pages
Register to read the introduction… First, there are several uncertainties related to income and expenses. One of the key differentiators for the TTE proposal is sponsorship income. In both cases, appendix 2 indicates that sponsorship income is likely to vary. However, partnering with TTE may actually reduce the variability in sponsorship income that is normally generated when Cirque works with a promoter (10‐80%). By contrast, typically sponsorship income ranges from 5‐20% of box office revenue when Cirque acts alone. In addition, attendance forecasts range from 100,000 to as much as 110,000 (due to TTE’s advertising and media connections), affecting box office revenue and merchandise sales. Finally, TTE’s interests in Russia and former Soviet states could open potentially large new markets for Cirque. In contrast, the uncertainties with the MCT proposal appears to be largely on the expense side. Between 20% and 100% of the fixed costs of operating the show could be subsidized by MCT. However, the greatest uncertainties facing Cirque are those associated with its lack of familiarity with the Turkish market (p. 12). “Unknowns” include Turkey’s cultural interests, immigration and tax laws, and logistics infrastructure, among others. 4) In order to take advantage of Istanbul’s designation as Cultural Capital of Europe for 2010, which of the current Cirque shows could be presented in Istanbul during 2010? What is …show more content…
However, in this case the advantages from postponing aren’t that obvious.

Cirque du Soleil to play six more shows in Istanbul due to
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World-renowned Canadian circus company Cirque du Soleil (Circus of the Sun) has yet to stage its first show in Istanbul, yet huge demand has already convinced organizers to add six more shows to the schedule. The company was scheduled to perform one of its most famous and longest-running shows, “Saltimbanco,” in Istanbul between Feb. 19 and March 4, but huge demand has added another six shows to the bill. In total, there will be 16 shows on the circus’ tour stop, which is being sponsored by Akbank and organized by Pozitif. With a fascinating combination of modern dance and acrobatics, Cirque du Soleil has reached millions of viewers on five continents in a number of major performance halls and at a number of events, including the Academy Awards. “Saltimbanco,” a unique show narrating “the urban experience in all its forms,” literally means “a jump on a bench” in Italian and combines acrobatics and theatrical performance in a visually breathtaking fashion. With a cast of 50 high-caliber artists hailing from 20 different countries, the show features astonishing acrobatics and unbelievable athleticism during solo spotlights and epic ensembles. Technical expertise and extravagant design are woven together by uplifting, spectacular costumes, amazing lighting, humor and enchanting music

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