Questions and Problems
1. Cirque du Soleil has their target market geared more toward adults, rather than children.
For their touring shows they promote locally, while for their permanent shows they advertise to tourists/vacationers coming into the area so the go various places and have multiple locations.
Since Cirque du Soleil is the original founder of this kind of entertainment, they have the competitive advantage over imitators. They have a “brand-name” of sorts.
Another important aspect is their Marketing Mix, with prices for tickets ranging from $40-$200 dollars they are able to appeal to a wide variety of customers.
Cirque du Soleil also employs Marketing Managers who run social media, update and maintain Wikipedia pages, and reach …show more content…
Market Penetration- Cirque du Soleil is constantly reaching out to customers to become repeat viewers. They add new shows so they aren’t seeing the same things twice, create deals, and use social media to keep customers updated on what they have to offer.
Product Development- Cirque du Soleil is constantly working on adding new shows. They don’t just come up with an idea throw it on a stage, they go through years of developing, adding, and perfecting an idea. They don’t just go a show at a time, they are constantly working on adding several show in different stages of development.
Market Development – Cirque du Soleil goes through several different markets by touring through different cities. They don’t just provide a service one place, on time. They have several shows that tour throughout the country. They use airline magazine to reach customers coming to a permanent show and local advertisements to reach customers in a city they’re touring in.
Diversification- Even though this is not a current work in progress, Cirque du Soleil considered opening hotels themes with the circus vibe they …show more content…
The target market may be toward adults who are interested in smart investments and finances. The ad is simple, put into terms everyone can understand. That they could be paying more than they should if they look at things on the same scale.
2. I think it is Product Oriented. The ad is geared toward showing that everyone will benefit from Vanguard. A customer may not even know what vanguard is and they are being told they should have this service.
3. One of the first thing that stood out to me was in the caption/wording underneath the picture. It laid out pricing and savings for customers. There is also an obvious promotion for the bank. They lay it out in simple terms that it is their goal to make sure you are spending less and saving more from using their service. The product they are offering is what the whole ad is based around. Using the service, they offer to appeal to consumers.
4. Yes, the advantage is stated. Vanguard promises that other business are charging up to six times more than they are for the same service. They also promise the longer you invest; the better benefits you’ll
1. Cirque du Soleil has their target market geared more toward adults, rather than children.
For their touring shows they promote locally, while for their permanent shows they advertise to tourists/vacationers coming into the area so the go various places and have multiple locations.
Since Cirque du Soleil is the original founder of this kind of entertainment, they have the competitive advantage over imitators. They have a “brand-name” of sorts.
Another important aspect is their Marketing Mix, with prices for tickets ranging from $40-$200 dollars they are able to appeal to a wide variety of customers.
Cirque du Soleil also employs Marketing Managers who run social media, update and maintain Wikipedia pages, and reach …show more content…
Market Penetration- Cirque du Soleil is constantly reaching out to customers to become repeat viewers. They add new shows so they aren’t seeing the same things twice, create deals, and use social media to keep customers updated on what they have to offer.
Product Development- Cirque du Soleil is constantly working on adding new shows. They don’t just come up with an idea throw it on a stage, they go through years of developing, adding, and perfecting an idea. They don’t just go a show at a time, they are constantly working on adding several show in different stages of development.
Market Development – Cirque du Soleil goes through several different markets by touring through different cities. They don’t just provide a service one place, on time. They have several shows that tour throughout the country. They use airline magazine to reach customers coming to a permanent show and local advertisements to reach customers in a city they’re touring in.
Diversification- Even though this is not a current work in progress, Cirque du Soleil considered opening hotels themes with the circus vibe they …show more content…
The target market may be toward adults who are interested in smart investments and finances. The ad is simple, put into terms everyone can understand. That they could be paying more than they should if they look at things on the same scale.
2. I think it is Product Oriented. The ad is geared toward showing that everyone will benefit from Vanguard. A customer may not even know what vanguard is and they are being told they should have this service.
3. One of the first thing that stood out to me was in the caption/wording underneath the picture. It laid out pricing and savings for customers. There is also an obvious promotion for the bank. They lay it out in simple terms that it is their goal to make sure you are spending less and saving more from using their service. The product they are offering is what the whole ad is based around. Using the service, they offer to appeal to consumers.
4. Yes, the advantage is stated. Vanguard promises that other business are charging up to six times more than they are for the same service. They also promise the longer you invest; the better benefits you’ll