Cinemark Case Analysis

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Cinemark Holdings was founded in 1987 by Lee Roy Mitchell, who served as CEO from 1987 to 2006. Today, the Chief Executive Officer of Cinemark is Mark Zoradi. Currently, Cinemark has 526 theaters and 5,903 screens across the United States and multiple countries in Latin America, including Brazil, Mexico, Argentina, Columbia, and many more. It is the most geographically diverse circuit in Latin America. Cinemark has locations in 13 of the top 15 metropolitan areas in South America. Their international locations have generated 25.5% of their total revenue. Furthermore, Cinemark upholds its reputation and continues to be a preferred destination for moviegoers by consistently innovating and keeping up with technological advances in the motion picture exhibition industry. As of 2016, Cinemark has 14 digital IMAX screens. Additionally, 65% of their international screens are 3-D compatible and 55% of their …show more content…
Over the last five years, the company has seen increases in gross profit margins and net profit margins. Although there was a slight decrease in net income and net profit margin from 2013 to 2014. Compared to Cinemark, which saw a greater increase in the net income and net profit margin than Regal Entertainment Group, both can be considered healthy companies. Although the gross profit of both Cinemark and Regal decreased between 2013 and 2014, Cinemark increased their net income and net profit margin whereas Regal saw decreases in both net income and net profit margin. Both companies also saw a decrease in revenue. The decreases both companies faced in 2014 might have to do with the shift to online streaming of films through sites such as Netflix and On Demand programs from cable companies. Both these companies remain healthy and have seen increases across the board for the following two years (2015 and

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