Essay Cimm

1056 Words Aug 21st, 2015 5 Pages
Assignment – March 2015
Assignment Front Sheet
Qualification

Unit number and title

Pearson BTEC Level 5 HND Diploma
Business

Unit 41: Contemporary Issues in Marketing Management

Student Name

Assessor name
Dr. Nittin Essoo

Date issued

Completion date

Deadline

16.03.2015

11.07.2015

Assignment title(s)

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature:

Date:

Learning
Outcome

Learning outcome Assessment
Criteria

In this assessment you will have the opportunity to present evidence that shows you are able to:

1.1

LO1

Understand the importance of relationship marketing in a
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T3

T4

Assignment brief
Unit number and title

Unit 41: Contemporary Issues in Marketing Management

Qualification

Pearson BTEC Level 5 HND Diploma in Business

Start date

16.03.2015

Deadline/hand-in

11.07.2015

Assessor

Dr. Nittin Essoo

Assignment title(s)

Purpose of this assignment

The purpose of this assignment is mainly to assess students on the current issues within the marketing industry including relationship marketing, customer relationship management, marketing in non-traditional contexts, marketing services and the increasing concern with ethical and social considerations.
Scenario

You work as Customer Service Representative

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