Corporate identity is the image of a corporation, business, or firm and is what a customer sees when they think of the company. It also tries to get new customers to remember the company. Some example of corporate identity are the apple from Apple and the g from Google.
It started when Pierre Martineau established the subject and coined the term Corporate Identity which in 1958. James K. Fogleman, CIBA packaging , 1956-1960. One of the first corporations to create a uniform style was CIBA (Company for Chemical Industry Base). Graphic design director James K. Fogleman pioneered a model that defined identity through color, typeface, and a few visual elements, such as a solid rectangular object from which the company’s initials are
It started when Pierre Martineau established the subject and coined the term Corporate Identity which in 1958. James K. Fogleman, CIBA packaging , 1956-1960. One of the first corporations to create a uniform style was CIBA (Company for Chemical Industry Base). Graphic design director James K. Fogleman pioneered a model that defined identity through color, typeface, and a few visual elements, such as a solid rectangular object from which the company’s initials are