Both groups were required to complete a questionnaire, but one group (group A) received twenty dollars with the questionnaire and the other group (group B) was told they would receive twenty dollars after they completed the survey. Therefore, Berry and Kanouse (1897) measured the extent to which payment time (before or after completing the survey) affected the response rate. The results indicated that timing had a significant effect on participants’ response rates (Berry and Kanouse, 1987). Specifically, group A’s response rate was 78%, whereas group B’s response rate was 66%. Despite being somewhat outdated, the results of this study indicated how influential the reciprocation principle can
Both groups were required to complete a questionnaire, but one group (group A) received twenty dollars with the questionnaire and the other group (group B) was told they would receive twenty dollars after they completed the survey. Therefore, Berry and Kanouse (1897) measured the extent to which payment time (before or after completing the survey) affected the response rate. The results indicated that timing had a significant effect on participants’ response rates (Berry and Kanouse, 1987). Specifically, group A’s response rate was 78%, whereas group B’s response rate was 66%. Despite being somewhat outdated, the results of this study indicated how influential the reciprocation principle can