The tutorials with the most useful information are the one written by Cialdini in his two tutorials, Cialdini 2012, Principles of persuasion, and Cialdini 2001, Harnessing the science of persuasion. The author asserts that influencing other people in any workplace is not through magic or luck; instead, it involves more of science (Cialdini 2001). Again, he was able to know that the abilities of individuals to identify and understand the factor affecting their behaviors are poor. Unlike any other author, Cialdini came up with six core principles that influence every person to make a given decision. He termed them as the six principles of persuasion.
For him to discover the six thumbs, he had performed an adequate …show more content…
Through adequate research and analysis, Cialdini revealed that every person strives for consistency in their obligations. Moreover, the author was able to correctly realize that people prefer to follow up the pre-existing attitudes, actions, and values. Liking is the fourth persuasive principle. As a standard rule, people opt to say yes to any request from those they like. The author expounded some fundamental properties that determine people’s view which include, similarity, attractiveness, compliments, association, conditioning, and co-operation (Cialdini, …show more content…
Planning for the message is the initial stage wherein writing the above memo, one has to analyze the situation, gather enough information on the same, and organize the message. The situation is persuading the workers to report to the work on the next weekend voluntarily, not forgetting that the employees have plans during the weekends. The actual writing of the message to persuade is the second step where it is significant to use polite language, show respect, and establish credibility (Pearson, 2014). In the above memo, I had to make an adequate selection of words, that shows great respect to the employees and acknowledge their abilities. The last step is completing the message in the form of writing, to this case, a persuasive