Tyler Wigg-Stevenson, author of Jesus Is Not a Brand, strongly believes that we live in a commercialized culture that accepts that virtually everything is for sale. Stevenson believes that people who respond to church marketing approach Jesus as another consumer option are blasphemy. Additionally, this church marketing approach comes with spiritual disciplines that conflict with Christian life practices.
Although churches are not considered businesses they really are and those that run like a business are usually more successful in raising money and bringing in new members. The general public often views many forms of church advertising to be inappropriate. However, most churches have some form of a marketing plan. There are many mainstream churches that communicate with the members via websites, billboard, newsletters, and church bulletins while more unconventional churches such as Megachurches are leveraging …show more content…
However, megachurches average $6 million annually and hundreds of thousands of members. The difference is many megachurches execute marketing strategies to increase membership which increases tithes and offerings. The high-profile of the megachurches attract even more members, for example, the non-denominational World Changers Church International based in Atlanta is a megachurch with 30,000 members and worth $80 million in revenue per year (Mooney, 2015). The pastor Creflo Dollar is worth $27 million from book sales, speaking engagements, and other activities. Creflo Dollar was successful by with strategic implications and recall which raised brand awareness of what World Changers Church International had to offer. Although Creflo Dollar’s image was not the best due to all the issue he faces, it has not interfered with the image of God he preaches. He as not lost any members. Stevenson would probably consider it
Although churches are not considered businesses they really are and those that run like a business are usually more successful in raising money and bringing in new members. The general public often views many forms of church advertising to be inappropriate. However, most churches have some form of a marketing plan. There are many mainstream churches that communicate with the members via websites, billboard, newsletters, and church bulletins while more unconventional churches such as Megachurches are leveraging …show more content…
However, megachurches average $6 million annually and hundreds of thousands of members. The difference is many megachurches execute marketing strategies to increase membership which increases tithes and offerings. The high-profile of the megachurches attract even more members, for example, the non-denominational World Changers Church International based in Atlanta is a megachurch with 30,000 members and worth $80 million in revenue per year (Mooney, 2015). The pastor Creflo Dollar is worth $27 million from book sales, speaking engagements, and other activities. Creflo Dollar was successful by with strategic implications and recall which raised brand awareness of what World Changers Church International had to offer. Although Creflo Dollar’s image was not the best due to all the issue he faces, it has not interfered with the image of God he preaches. He as not lost any members. Stevenson would probably consider it