Chubbies Shorts
Everyday new products and Innovations are happening around the world, everything from advances in technology to medical breakthrough happening by researchers everywhere. In July of 2011 an Innovation to the most basic clothing Item would result into a Multimillion dollar company and a trend that would take off everywhere. Chubbies Shorts is a clothing brand dedicated to bringing comfortable yet stylish Shorts, Bathing suits and shirts to the market. Chubbies shorts wanted a change from normal long cargo and khaki bottom wear to a Higher Cut short that is stylish and will sell itself with one of its 150 pattern design. Along with the revolutionary shorts, they would also adapt a unique culture to the brand that would include …show more content…
When covering The General Environment of a company there are six key factors that result in the make-up which are economic forces, technological forces, sociocultural forces, demographic forces, Political-legal forces and international forces. Even though Chubbies has connections between all the forces, there is a strong correlation between technological, sociocultural and demographic Forces. Technology is something that Chubbies relies on to run and grow everyday as a company. They have strong ties in social media relating with younger generations, an online and mobile platform that is easy to use and reliable and finally a Demographic Focus in their products that makes Marketing the products very effective and a culture that backs the brand for customers. When being so strong in these fields, It makes the other three parts of The General Environment not covered that much easier to succeeded in and bring …show more content…
When looking at the Social Responsibility Pyramid, the very top point represents Philanthropic Responsibility and how it’s used inside a company. Chubbies with an already strong social backing does one more thing to support a very important customer group and that’s support the United States active and retired military. Chubbies with patriotic ties you can find in some of the existing product design has decide to also give all active and retired military 10% every purchase they make of a Chubbies product. Teaming up with TroopID who helps gain military discounts for its members at all different companies, is connected with chubbies to support and reward anyone who has decided to put their life on the line for the United States of America. It’s things like this that add such positive social responsibility to an already great and successful company.
With the clothing Industry being a 1.2 trillion-dollar market, Chubbies is looked at just another small clothing company to choose from. When really researching the brand and learning about the key managerial components of the Chubbies brand, it stands out as an industry leader and a brand that younger generations can socially back for time to come. So the next time you’re looking for a short and want something that you will proudly will want to show off, consider
Everyday new products and Innovations are happening around the world, everything from advances in technology to medical breakthrough happening by researchers everywhere. In July of 2011 an Innovation to the most basic clothing Item would result into a Multimillion dollar company and a trend that would take off everywhere. Chubbies Shorts is a clothing brand dedicated to bringing comfortable yet stylish Shorts, Bathing suits and shirts to the market. Chubbies shorts wanted a change from normal long cargo and khaki bottom wear to a Higher Cut short that is stylish and will sell itself with one of its 150 pattern design. Along with the revolutionary shorts, they would also adapt a unique culture to the brand that would include …show more content…
When covering The General Environment of a company there are six key factors that result in the make-up which are economic forces, technological forces, sociocultural forces, demographic forces, Political-legal forces and international forces. Even though Chubbies has connections between all the forces, there is a strong correlation between technological, sociocultural and demographic Forces. Technology is something that Chubbies relies on to run and grow everyday as a company. They have strong ties in social media relating with younger generations, an online and mobile platform that is easy to use and reliable and finally a Demographic Focus in their products that makes Marketing the products very effective and a culture that backs the brand for customers. When being so strong in these fields, It makes the other three parts of The General Environment not covered that much easier to succeeded in and bring …show more content…
When looking at the Social Responsibility Pyramid, the very top point represents Philanthropic Responsibility and how it’s used inside a company. Chubbies with an already strong social backing does one more thing to support a very important customer group and that’s support the United States active and retired military. Chubbies with patriotic ties you can find in some of the existing product design has decide to also give all active and retired military 10% every purchase they make of a Chubbies product. Teaming up with TroopID who helps gain military discounts for its members at all different companies, is connected with chubbies to support and reward anyone who has decided to put their life on the line for the United States of America. It’s things like this that add such positive social responsibility to an already great and successful company.
With the clothing Industry being a 1.2 trillion-dollar market, Chubbies is looked at just another small clothing company to choose from. When really researching the brand and learning about the key managerial components of the Chubbies brand, it stands out as an industry leader and a brand that younger generations can socially back for time to come. So the next time you’re looking for a short and want something that you will proudly will want to show off, consider