This source was said by Christopher Mesnooh. It is saying that globalization in another word is Americanization due to the fact that all the big multinational brands that operate in the world are from America and these brands are spreading the American culture to other parts of the world through these transnational corporations without even trying to. The ideological perspective presented in the source is acculturation and marginalization because of globalization. It can be seen that Mr. Mesnooh is criticizing globalization because he believes that it is taking his identity away from him and he is gaining a hybrid identity of his original one and the American one. More clearly hybridization is occurring here for Mr. Mesnooh and he is not happy with it. Another fact can be made from this source which is globalization is more likely the spread of the American culture around the world, although it is important to mention that globalization to some extent is destroying and causing cultures to go extinct but at the same time it provides opportunities for the less know cultures to flourish in this globalizing world where the idea of globalization is mostly refered to as …show more content…
The image also provides us with the fact that there are a large number of people in the Starbucks enjoying their coffee. As we know Starbucks Coffee is Multinational Corporation that operates in many different countries all around the globe, it is said to offer premium quality coffee and respect its workers. The message in the source is that globalization and bringing transnational corporations into a country is supposed to increase the quality of life of people in that country, but in most cases this does not occur. For example, in the picture it is seen that the man who is riding the bicycle is going through hard times and can hardly afford his living expenses. This source is also representing a contrast within a country of how American culture can have severe impact on a country’s social and economic circumstance. The ideology represented in this source is the fact that big transnational corporations are not living up to their promises and are only concerned about their own profit and not about the living standards of the people in which they operate and are damaging these developing nations economy around the