Thanksgiving weekend is here; and with it the start of all those holiday sales you’ve been waiting for. You still have a few days to plan how you’re going to monopolise on Christmas ___ and get your piece of the way. We put together this quick checklist to ensure you have have everything you need to supercharge your Christmas sales these coming weeks.
1. Focus on the Right Shoppers
Self-gifting is a growing trend, in fact in in a National National Retail Federation study 70% of their respondents said they bought gift for themselves and other stats showed that on average 55% of holiday sales are self-gifting with an average spend of $130 per shopper. So what does this mean for you? With the coming busiest shopping days literally days away, …show more content…
Don’t be Subtle: Spell out self-gifting payoffs to your potential customers in your marketing copy with things like, “Spoil yourself this Christmas” or “One for you and one for them”.
Create self-gifting content: Guides like ‘X things to spoil yourself this Christmas’ which you can email out and use on Social is a good way of getting self-gifting traffic.
2. Put Lots of Energy into Upselling and Add-On Sales
We know upselling is a bulletproof marketing hack and there is no better time to go all in when Christmas shopping drive your sales through the roof. Pairing products for good value shopping or up selling some strategic add-ons is a must during peak holiday online traffic time. Ensuring you get as many sales dollars as you can out of your Christmas shoppers as possible.
You can implement this as soon as possible, in time for Thanksgiving traffic, by adding related product to your store and adding accessories in your checkout.
Bonus: 12 Easy Tricks to Optimize Your Store For More Conversions
3. Don’t Plan for a …show more content…
Here is some good hacks to get you started: Enjoy Guaranteed Success with these 7 Facebook Remarketing Tips
4. Taking Money to Make Money
Evening though Christmas shopping searches begin as early as end October, this is not a time you want to decrease your holiday ad budgets. As we learnt in last week’s big ROI case study, although it is true that competent and therefore price increase with holiday PPC campaigns, the CTR and ROI benefits make the cost inconsequential. We also know that Christmas sales don’t end with Cyber Monday and that eCommerce stores have until the 15 December to take advantage of good ROI from Christmas campaigns.
Potential shoppers over this period are more than ready to commit to a purchase during this time. All these high-intent consumers are waiting for is a product they want within the price they willing to spend and if you are not front and centre on their phones and Google searches, how can they give you their money? Here are a few tips from our 8 Hacks to Boost Conversions with AdWords post on how you can raise AdWords conversions in time for the
1. Focus on the Right Shoppers
Self-gifting is a growing trend, in fact in in a National National Retail Federation study 70% of their respondents said they bought gift for themselves and other stats showed that on average 55% of holiday sales are self-gifting with an average spend of $130 per shopper. So what does this mean for you? With the coming busiest shopping days literally days away, …show more content…
Don’t be Subtle: Spell out self-gifting payoffs to your potential customers in your marketing copy with things like, “Spoil yourself this Christmas” or “One for you and one for them”.
Create self-gifting content: Guides like ‘X things to spoil yourself this Christmas’ which you can email out and use on Social is a good way of getting self-gifting traffic.
2. Put Lots of Energy into Upselling and Add-On Sales
We know upselling is a bulletproof marketing hack and there is no better time to go all in when Christmas shopping drive your sales through the roof. Pairing products for good value shopping or up selling some strategic add-ons is a must during peak holiday online traffic time. Ensuring you get as many sales dollars as you can out of your Christmas shoppers as possible.
You can implement this as soon as possible, in time for Thanksgiving traffic, by adding related product to your store and adding accessories in your checkout.
Bonus: 12 Easy Tricks to Optimize Your Store For More Conversions
3. Don’t Plan for a …show more content…
Here is some good hacks to get you started: Enjoy Guaranteed Success with these 7 Facebook Remarketing Tips
4. Taking Money to Make Money
Evening though Christmas shopping searches begin as early as end October, this is not a time you want to decrease your holiday ad budgets. As we learnt in last week’s big ROI case study, although it is true that competent and therefore price increase with holiday PPC campaigns, the CTR and ROI benefits make the cost inconsequential. We also know that Christmas sales don’t end with Cyber Monday and that eCommerce stores have until the 15 December to take advantage of good ROI from Christmas campaigns.
Potential shoppers over this period are more than ready to commit to a purchase during this time. All these high-intent consumers are waiting for is a product they want within the price they willing to spend and if you are not front and centre on their phones and Google searches, how can they give you their money? Here are a few tips from our 8 Hacks to Boost Conversions with AdWords post on how you can raise AdWords conversions in time for the