Pricing
Christian Louboutin’s shoes are very expensive because his fashion shoe brand is rarely found in any store. He increases his prices based on glamorous materials, the cost to make them, and design them. According to the article, “Christian Louboutin on Why Shoes Are So Damn Expensive These Days,” by Charlotte Cowles, “Christian Louboutin emphasizes on; materials, cost, rising production costs, and production itself” (Cowles, Charlotte, 2012). Christian’s red sole shoes are unique brands because he collects his materials from whole nations; for example, China, Bhutan, India and other foreign countries. He used different types of fabrics or other materials to make it more fashionable. As a matter fact, CBS news states “a fabric specialist, …show more content…
He hires many employees to perform shows about his shoes, as well as making several videos on Youtube depicting a combination of entertainment and advertising. Lastly he personalizes his products for the target consumers. He uses the one of the oldest professional tools to communicate and maintain customer relationships, this tool of personal selling. Several of his ads are printed, and he has his own websites as well in which his shoes are sold. He is followed on several of the top social media outlets, for example, Facebook, Twitter, and Instagram. Additionally, he uses several pop artists to show his red shoes are great quality brands that even all of the celebrities want …show more content…
Not only has the value that has been placed behind the red-sole gives Louboutin a leg up in the world of shoes but in the minds of many women, walking around with the lacquer red bottom shoes holds strength, success, and power. One interview conducted by Robert Klara with AdWeek, a successful businesswoman stated that “[o]f course, that red sole matters, it signals to the world that I wear Louboutin’s—a top-of-the-line shoe. It [says] I’m a successful woman, and I bought these myself, that I’m powerful—and still feminine.” If this color on the bottom of a shoe has this much meaning and power Christian Louboutin has clearly capitalized on the competitive advantage of holding the trademark for a
Christian Louboutin’s shoes are very expensive because his fashion shoe brand is rarely found in any store. He increases his prices based on glamorous materials, the cost to make them, and design them. According to the article, “Christian Louboutin on Why Shoes Are So Damn Expensive These Days,” by Charlotte Cowles, “Christian Louboutin emphasizes on; materials, cost, rising production costs, and production itself” (Cowles, Charlotte, 2012). Christian’s red sole shoes are unique brands because he collects his materials from whole nations; for example, China, Bhutan, India and other foreign countries. He used different types of fabrics or other materials to make it more fashionable. As a matter fact, CBS news states “a fabric specialist, …show more content…
He hires many employees to perform shows about his shoes, as well as making several videos on Youtube depicting a combination of entertainment and advertising. Lastly he personalizes his products for the target consumers. He uses the one of the oldest professional tools to communicate and maintain customer relationships, this tool of personal selling. Several of his ads are printed, and he has his own websites as well in which his shoes are sold. He is followed on several of the top social media outlets, for example, Facebook, Twitter, and Instagram. Additionally, he uses several pop artists to show his red shoes are great quality brands that even all of the celebrities want …show more content…
Not only has the value that has been placed behind the red-sole gives Louboutin a leg up in the world of shoes but in the minds of many women, walking around with the lacquer red bottom shoes holds strength, success, and power. One interview conducted by Robert Klara with AdWeek, a successful businesswoman stated that “[o]f course, that red sole matters, it signals to the world that I wear Louboutin’s—a top-of-the-line shoe. It [says] I’m a successful woman, and I bought these myself, that I’m powerful—and still feminine.” If this color on the bottom of a shoe has this much meaning and power Christian Louboutin has clearly capitalized on the competitive advantage of holding the trademark for a