Mission Statement
As booksellers, our ultimate goal is to be the very best in the business, regardless of the company’s size. We must continue to strive to bring our industry distinctions of elegance and methods to bookselling which are consistent with our everchanging economy.
This is a very strong mission statement expressing the exact purpose of the company and why they exist. It directly states what the company sells and its mission to be the best regardless of the products they sell. The mission statement is strengthened by the company expressing that its aim and company objective must stay consistent with the promise and ideals of the volume that line its shelves, providing a sense of direction and a guide for decision making. …show more content…
The unique selling points are being able to properly advertise the product to make it known and more visible. Christian Book Distributors invested early and deeply when digital technology and communication devices started becoming available. By recognizing early that the company needed to shift its focus from a brick and mortar business to a multi-channel organization focused in and on the internet and digital market. By deeply devoting in the digital market, Christian Book Distributors has built a strong competitive edge. Christian Book Distributors recognizes the need to attract, retain, and maintain its customers. CBD have been offering incentives to attract customers to its stores in hopes that profits would increase due to the possibility that purchases will be …show more content…
We will offer a product that is easy to use and that they can start enjoying right away as opposed to being turned off using advanced materials that they cannot take advantage. Due to heavy investing in the digital platform market, Christian Book Distributors now enjoys a substantial position in this area. Christian Book Distributors has captured an even larger share of the eBook market than the share of its physical book counterpart. Christian Book Distributors sees the possible profit to be made by handling Christian bookstores, in which many are operating at a current loss. Christian Book Distributors is harnessing the opportunity to grow its market share, in the Christian business, by offering three choices to Christian college students. Christian material offered in a digital format are also increasing in
As booksellers, our ultimate goal is to be the very best in the business, regardless of the company’s size. We must continue to strive to bring our industry distinctions of elegance and methods to bookselling which are consistent with our everchanging economy.
This is a very strong mission statement expressing the exact purpose of the company and why they exist. It directly states what the company sells and its mission to be the best regardless of the products they sell. The mission statement is strengthened by the company expressing that its aim and company objective must stay consistent with the promise and ideals of the volume that line its shelves, providing a sense of direction and a guide for decision making. …show more content…
The unique selling points are being able to properly advertise the product to make it known and more visible. Christian Book Distributors invested early and deeply when digital technology and communication devices started becoming available. By recognizing early that the company needed to shift its focus from a brick and mortar business to a multi-channel organization focused in and on the internet and digital market. By deeply devoting in the digital market, Christian Book Distributors has built a strong competitive edge. Christian Book Distributors recognizes the need to attract, retain, and maintain its customers. CBD have been offering incentives to attract customers to its stores in hopes that profits would increase due to the possibility that purchases will be …show more content…
We will offer a product that is easy to use and that they can start enjoying right away as opposed to being turned off using advanced materials that they cannot take advantage. Due to heavy investing in the digital platform market, Christian Book Distributors now enjoys a substantial position in this area. Christian Book Distributors has captured an even larger share of the eBook market than the share of its physical book counterpart. Christian Book Distributors sees the possible profit to be made by handling Christian bookstores, in which many are operating at a current loss. Christian Book Distributors is harnessing the opportunity to grow its market share, in the Christian business, by offering three choices to Christian college students. Christian material offered in a digital format are also increasing in