Essay on Choosing the Right Communication Channel

1020 Words May 24th, 2012 5 Pages
Selecting The Right Communication Channel
Communication serves four major functions within a group or organization: control, motivation, emotional expression, and information (Robbins, Judge 2011 p.342). Using the appropriate communication channel to convey a message is just as important as the message itself in order to fulfill any of these four functions effectively. In the following three scenarios I will choose the proper communication channel and defend my reasoning for that choice.
Scenario One
In this scenario, a strategy needs to be created to introduce a new beverage into the global market. The team has to be informed of the task, provided proper details and is to develop the strategy within one week. The Vice President also
…show more content…
With the strategy put into writing, not only will the Vice-President be informed, but the people in charge of implementing the strategy have a step by step list of instructions that can be referenced at any time (Robbins, Judge 2011 p.347). Third, it is highly probable that this strategy will be too lengthy and complicated to be easily conveyed verbally. A well-written message can convey a complex idea in a well thought out, logical, and clear manner better than any other form of communication (Taylor p.30). Last, there are no emotions to be misinterpreted due to the professional nature of this message and because of the high priority level, this message is likely to be expected and read very soon after receiving.
Scenario Two This scenario requires a message to be sent to the offsite IT to see why the login name and password for an application used by the employees of a large travel agency is not working. The IT department explains that the login and password has expired. Once the problem has been fixed by the IT department, the employees need to be informed about what happened and given the new login name and password.
Communicating With The IT Department In a situation such as this, a phone call would be the proper communication channel. The message needs to be relayed to the recipient very quickly so that the problem can be fixed and the employees can continue working with minimal disruption to the business. Being that the IT

Related Documents