Background
Sports training is an inactive problem. Most parents consider that their children are gaining all the significant experience purely from the coaches and playing in school sports. The parents of the ‘star’ players, e.g. quarterbacks and team captains, and the ‘star’ players themselves are the most influential target market. The parents want their children to succeed in sports and acquire opportunities further on due to their athletic performance. The student athletes that desire to become professional athletes or are passionate about sports will also push their parents into paying for more experience and training, but the parents have the ultimate buying decision (Stafford, 2011;2010).
Active parents aspire for their children to be involved in sports and active, as well. Involved parents that have more disposable income will be willing to provide monetary support in order to help their children get more athletic experience and become better athletes. In order to fulfill the needs and wants of the athletic market, sport training programs have been in demand. Choice Sports Training is a non-profit sports training program focused on physical skills as well as character skills. Choice Sports encourages their members to think beyond the field and focus on …show more content…
The awards and scholarships the company distributes include National Youth Sports Awards, Double-Goal Coach Awards, and PCA's Triple-Impact Competitor® Scholarship Program PCA. Choice Sports Training also designed a similar program where inside facilities can be rented out throughout the year. Choice Sports Training also has team training for up to twelve group members. Although Choice Sports and PCA are very similar programs, Positive Coaching Alliance is more well known, has more experience in this market, and a nationwide program compared to Choice Sports that is locally established in Colorado (Positive Coaching
Sports training is an inactive problem. Most parents consider that their children are gaining all the significant experience purely from the coaches and playing in school sports. The parents of the ‘star’ players, e.g. quarterbacks and team captains, and the ‘star’ players themselves are the most influential target market. The parents want their children to succeed in sports and acquire opportunities further on due to their athletic performance. The student athletes that desire to become professional athletes or are passionate about sports will also push their parents into paying for more experience and training, but the parents have the ultimate buying decision (Stafford, 2011;2010).
Active parents aspire for their children to be involved in sports and active, as well. Involved parents that have more disposable income will be willing to provide monetary support in order to help their children get more athletic experience and become better athletes. In order to fulfill the needs and wants of the athletic market, sport training programs have been in demand. Choice Sports Training is a non-profit sports training program focused on physical skills as well as character skills. Choice Sports encourages their members to think beyond the field and focus on …show more content…
The awards and scholarships the company distributes include National Youth Sports Awards, Double-Goal Coach Awards, and PCA's Triple-Impact Competitor® Scholarship Program PCA. Choice Sports Training also designed a similar program where inside facilities can be rented out throughout the year. Choice Sports Training also has team training for up to twelve group members. Although Choice Sports and PCA are very similar programs, Positive Coaching Alliance is more well known, has more experience in this market, and a nationwide program compared to Choice Sports that is locally established in Colorado (Positive Coaching