Chocolate Survey Essay

1049 Words 5 Pages
Scaling Study Easter has passed, but chocolate continues to be a popular purchase at the checkout counter. Chocolate comes in many forms and many brands. There are many chocolate makers such as Hershey, Wonka, and Nestle. According to NBC News, America’s favorite candy bar is Snickers being that it is the most purchased candy bar in the United States. Believing this, a survey was created consisting on nine questions and was distributed to 12 people via social media to test the theory that Snickers is the favorite bar. Five different question forms were used as target questions to confirm or deny the statement made by NBC. The first question of the survey is, “What are your top three favorite candy bars?” It is a free response …show more content…
Therefore, the conclusion consists of bias, but does in fact list Snickers being the respondent’s favorite candy bar. The fourth and fifth questions use one form of a rating grid, asking respondents to rate both a Snickers bar and a KitKat bar on a scale from one to 10; one being the worst candy bar they have ever had and 10 being the best candy bar they have ever had. The scale is interval data and is considered more reliable. The scale is balanced, but the responses are unbalanced. Snickers rate steady evenly between seven and 10. KitKat bars rate strongly with 10’s, but has a few respondents that rate the candy at a seven or eight. According to this scale, KitKat performs better that Snickers. Question six of the survey is another form of a rating scale. It asks the respondents to indicate how important different candy bar characteristics such as milk chocolate, white chocolate, dark chocolate, peanuts, and caramel is on a scale from one to five, one being not important and five being very important. This question really had nothing to do with how respondents rank a Snickers bar, but is more for attempting to locate the reason people may prefer a Snickers bar over other candy bars. Respondents prefer milk chocolate and caramel ingredients, and they would rather stay away from dark chocolate. Because the question is not relevant to the

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