3.3 INTERGRATED MARKETING COMMUNICATION PLAN
This Marketing plan has been developed with the base of Fill’s Marketing communication framework
3.3.1 CONTEXT ANALYSIS
Chocolate is like Ice cream, toothe past and milk powder have the universal appeal across all demographics and cultures. But unlike toothpaste and milk powder, chocolate is not considered to be a necessity. Despite these constraints, western influence of chocolate as accepted a s a reward, gift, may the gift for loved ones friends, relatives is wide spread. chocolate often triumphs over flowers as the gift of choice. The best evidence of this is on valentine’s Day, seasonal and religious events such as as Christmas and new year, and birthdays and anniversaries. Chocolate …show more content…
More is applied on the total sum of item cost, insurance cost and shipment cost. (General duty is 25% or 60LKR per K (Sri Lanka, 2017) NBT Tax - 2% , Highest Levy for some key raw materials: .Eg. wheat powder 140 per cent of CIF and sugar 55 per cent of CIF (Times, the Sunday, 2015) Economy of scale: comparing to other countries, Sri Lanka is a small country with 22Mn population 50% of them fall under pauper society Employment Law:, Environmental Law: This laws will directly impact on this products Currency: The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US dollars and Pound Sterling
Threat of substitute (LOW) Supermarkets tend to copy cut same products for cheaper price to add on their shelves. Confectionary bought various choices of collections, not only chocolates, snacks, juices, drinks are also available. And the taste of this chocolate cannot be copy cut, therefore fraud goods are not …show more content…
Buyers price Sencivity: Cadbury customers do have various price choices but still comparatively Cadbury prices are high, but not least in the quality. . Switching Cost: No switching cost for buyers Different Advantages: Cadbury customers expose toward different advantages while comparing to their competitors Ex: nutrition pack, personalized packs
Bargaining Power of suppliers (LOW) Since there are huge supplier are available to offer their materials for affordable prices. Since Cadbury doesn’t have a plant in Sri Lanka, which directly imports chocolates to the country. Currency rate, tax, will be influence on such
This Marketing plan has been developed with the base of Fill’s Marketing communication framework
3.3.1 CONTEXT ANALYSIS
Chocolate is like Ice cream, toothe past and milk powder have the universal appeal across all demographics and cultures. But unlike toothpaste and milk powder, chocolate is not considered to be a necessity. Despite these constraints, western influence of chocolate as accepted a s a reward, gift, may the gift for loved ones friends, relatives is wide spread. chocolate often triumphs over flowers as the gift of choice. The best evidence of this is on valentine’s Day, seasonal and religious events such as as Christmas and new year, and birthdays and anniversaries. Chocolate …show more content…
More is applied on the total sum of item cost, insurance cost and shipment cost. (General duty is 25% or 60LKR per K (Sri Lanka, 2017) NBT Tax - 2% , Highest Levy for some key raw materials: .Eg. wheat powder 140 per cent of CIF and sugar 55 per cent of CIF (Times, the Sunday, 2015) Economy of scale: comparing to other countries, Sri Lanka is a small country with 22Mn population 50% of them fall under pauper society Employment Law:, Environmental Law: This laws will directly impact on this products Currency: The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US dollars and Pound Sterling
Threat of substitute (LOW) Supermarkets tend to copy cut same products for cheaper price to add on their shelves. Confectionary bought various choices of collections, not only chocolates, snacks, juices, drinks are also available. And the taste of this chocolate cannot be copy cut, therefore fraud goods are not …show more content…
Buyers price Sencivity: Cadbury customers do have various price choices but still comparatively Cadbury prices are high, but not least in the quality. . Switching Cost: No switching cost for buyers Different Advantages: Cadbury customers expose toward different advantages while comparing to their competitors Ex: nutrition pack, personalized packs
Bargaining Power of suppliers (LOW) Since there are huge supplier are available to offer their materials for affordable prices. Since Cadbury doesn’t have a plant in Sri Lanka, which directly imports chocolates to the country. Currency rate, tax, will be influence on such