The author’s love for yogurt started at a young age where his mother made it from scratch in their home in Turkey. He moved to the United States in 1994 and thought American yogurt was disgusting.
In 2005, he purchased an old Kraft yogurt factory for $1 million, took his passion for yogurt to start developing the Chobani recipe. By 2007 him and his master yogurt maker he hired from Turkey, were ready to produce their recipe. One piece that made him successful was the time spent designing the right packaging much different from what was on the shelves here in the US. Along with packaging, Ulukava’s success can be contributed to insisting that Chobani is sold in regular grocery chains, negotiating paying their slotting fees over time,
In 2005, he purchased an old Kraft yogurt factory for $1 million, took his passion for yogurt to start developing the Chobani recipe. By 2007 him and his master yogurt maker he hired from Turkey, were ready to produce their recipe. One piece that made him successful was the time spent designing the right packaging much different from what was on the shelves here in the US. Along with packaging, Ulukava’s success can be contributed to insisting that Chobani is sold in regular grocery chains, negotiating paying their slotting fees over time,