Even though Chiquita has come a long way in terms of improving corporate social responsibility, it still faces problems in financial performance, organizational efficiency and future strategy as the global corporate responsibility program creates a conflict between shareholders and other stakeholders. Therefore the critical issue faced by Chiquita’s managers is to sustain its positive performance in reputation and employee relations in a global industry environment of low margins and high competition while balancing the interests of competing stakeholders.
Identify 3 managerial solutions to the issue. Continue the progress of global Corporate Responsibility (CR) in the company while implementing effective financial controls on the cost side and successful marketing on the revenue side Eliminate salad and healthy …show more content…
What particular HRM challenges does Chiquita face as the purchaser, producer, and supplier of a commodity?
After recognizing the need to improve its HRM, Chiquita started a series of efforts towards that goal, including adhering to SA8000 the widely accepted international labor rights standard in 2000 including labor standards and employee health and safety and being the first multinational corporation in the agriculture sector to sign a worker rights agreement. This approach comes from the company’s four core values: integrity, respect, opportunity, and responsibility. As a purchaser, Chiquita will have to ensure that the subsidiary they purchase from adheres to the standards of the rainforest alliance, SA8000, International Union of Food Workers and the COLSIBA. As a producer, the company will have to ensure that all the employees are treated according the SA8000. As a supplier they have a duty towards the customers to uphold their improved CR which has proven to directly affect the profits of the