Chipotle Vs Fast Food Case Study

Decent Essays
Pricing in Australia is going to follow the same format as is already in the United States. On the United States menu you choose between a taco, burrito, or burrito bowl – the price depends on the meat you chose. Currently, the prices in the U.S. are as follows – Chicken, $6.25. Steak, $6.65. Pork, $6.65. Vegetarian, $6.25. Then you chose additional toppings free of charge, except guacamole, and chips and a drink is charged on top of this, if desired. Chipotle’s pricing is slightly more than that of McDonalds, but very competitive with a meal at a fast food restaurant, and comparable to the prices at Subway, and less expensive than sit down restaurants. The difference between Chipotle and fast food is you get so much more for your money, going

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