Chipotle Mexican Grill, Inc. Essay

1460 Words 6 Pages
Chipotle Mexican Grill, Inc. is the company we have decided to examine because of changes due to food safety issues, and additional changes that should be made.

Chipotle Mexican Grill is a multi-national company in the food industry, serving mexican cuisine with a casual fast food dining experience the food is prepared in a way similar to Subway. Chipotle’s mission and values is centered around providing consumers with “Food With Integrity”, or serving food made with naturally grown ingredients. Chipotle’s menu is rather simple. They serve burritos, tacos, and bowls, with a choice of meat and a range of Mexican ingredients and sauces. The first Chipotle was founded in 1993 by Steven Ells in Denver, Colorado where the company’s headquarters is now located. The company has grown significantly, with over 2,000 restaurants, 45,000 employees, and a current net income of $475.6 million. In light of recent issues within the company, Chipotle’s recent financial performance has been positive and have a market share of 2.4%. They are on top of the Mexican casual fast dining sector. Despite having several major competitors in Qdoba Mexican Grill, Moe’s Southwest Grill, and even Taco Bell; Chipotle is still one of the top contenders in the industry for Mexican style fast food.
Chipotle went through a rough end of the year in 2015. Forty-three restaurants in Washington and Oregon were closed due to an E.coli breakout. The travesty was not isolated in those areas because during the…

Related Documents