Case Study: Chipotle Mexican Grill Inc.

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Chipotle Mexican Grill, Inc. is the company we have decided to examine because of changes due to food safety issues, and additional changes that should be made.

Chipotle Mexican Grill is a multi-national company in the food industry, serving mexican cuisine with a casual fast food dining experience the food is prepared in a way similar to Subway. Chipotle’s mission and values is centered around providing consumers with “Food With Integrity”, or serving food made with naturally grown ingredients. Chipotle’s menu is rather simple. They serve burritos, tacos, and bowls, with a choice of meat and a range of Mexican ingredients and sauces. The first Chipotle was founded in 1993 by Steven Ells in Denver, Colorado where the company’s headquarters
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They started off by making all the suppliers of their meat to implement prevention systems and using a validated HACCP (Hazard Analysis and Critical Control Point) plans and advanced technologies. Some of the advanced technologies include applying high pressure to the meats during refrigeration that eliminates all bacteria. Their steak is vacuum sealed and slowly heated at low temperatures to get tender, juicy meat while also killing any bacteria. Finally it is ready to be marinated and grilled at the restaurant. The vegetables they receive are blanched to ensure there is no bacteria. They also ensure safety by making sure their suppliers document the food safety using regulations certified by FDA and USDA. They also went as far as to provide training for the companies they get their meat from so they know the company is implementing the proper safety requirements. They worked from the inside out and didn’t stop there. They went on to make some in restaurant changes as well. They have a food safety leader who ensured that the HACCP logs are filled out accurately and daily. The food safety leader is also the lead manager on duty. Finally, they have adopted the use of a natural disinfectant that virtually eliminates harmful bacteria and viruses from the restaurant environment. They have also set up a way to track all additional ingredients that go into the production of their food. They can be tracked as far back as to where they are made on the journey to the Chipotle location. Lastly to its new changes they had brought in a council of food safety experts to evaluate and improve safety precautions moving forward. It is great that Chipotle has made these changes and some others but our group thinks they need to reboot their company to start seeing more of an increase in sales then just a steady flow of income. We agree with all of the things they have done, and we just think they need

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