In the year of 2015 Chipotle Mexican Grill, originally known for its fresh twist to fast food, were hit with a major scandal. The company faced a massive crisis with several food borne diseases, such as Escherichia (E.) coli, Salmonella, as well as the Norovirus. The crisis for this food chain company left them scrambling for solutions, as well as attempting to gain back the consumers trust.
The management crisis faced by Chipotle began around July 2015 and carried throughout to early 2016. The Chipotle crisis was a result of three major food borne illnesses that afflicted consumers of the healthy fast food chain. Soon after reports of the E. Coli virus surfaced, other food borne illnesses were being reported across the United States, from …show more content…
Many news outlets picked up on the story, as well as newspapers, causing the panic within consumers to spread like wildfire, Julie Jargon reported in her article that “for a comparable-restaurant sales drop of 8% to 11%,” reflecting the consumers fear of falling ill. There were a total of 55 people who were affected, as well as 5 more later on the in the year of 2015. Eventually the Center for Disease Control became involved in order to prevent future outbreaks, and to determine what initiated the outbreak at the …show more content…
The situation became grave when numerous cases began occurring through several states, in the span of several months. Therefore causing the Center for Disease Control to step in, as well as being served with a grand-jury subpoena. The big question was what caused these outbreaks, causing legal action, “subpoena is connected to a criminal investigation being conducted by the U.S. attorney's office for the Central District of California, in conjunction with the Food and Drug Administration's Office of Criminal Investigations, Chipotle said, adding that it intends to cooperate with the investigation.” Finding out what was the source of the outbreak was crucial to understand how to prevent it from continuously
The management crisis faced by Chipotle began around July 2015 and carried throughout to early 2016. The Chipotle crisis was a result of three major food borne illnesses that afflicted consumers of the healthy fast food chain. Soon after reports of the E. Coli virus surfaced, other food borne illnesses were being reported across the United States, from …show more content…
Many news outlets picked up on the story, as well as newspapers, causing the panic within consumers to spread like wildfire, Julie Jargon reported in her article that “for a comparable-restaurant sales drop of 8% to 11%,” reflecting the consumers fear of falling ill. There were a total of 55 people who were affected, as well as 5 more later on the in the year of 2015. Eventually the Center for Disease Control became involved in order to prevent future outbreaks, and to determine what initiated the outbreak at the …show more content…
The situation became grave when numerous cases began occurring through several states, in the span of several months. Therefore causing the Center for Disease Control to step in, as well as being served with a grand-jury subpoena. The big question was what caused these outbreaks, causing legal action, “subpoena is connected to a criminal investigation being conducted by the U.S. attorney's office for the Central District of California, in conjunction with the Food and Drug Administration's Office of Criminal Investigations, Chipotle said, adding that it intends to cooperate with the investigation.” Finding out what was the source of the outbreak was crucial to understand how to prevent it from continuously