Since the economy is not at a high, new openings of Chipotle restaurants only mean one thing: more jobs. The increase of new location openings is just as important for the brand itself as it is for the consumers and job seekers. Even though the economy may not be as stable as it is hoped to be, a new Chipotle location is opening at a good pace and can only lead to more, nationally and internationally.
Chipotle’s Business-Level Strategy Chipotle follows a business-level strategy rather than a corporate-level strategy. A business-level strategy is “an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.” The purpose of a business-level …show more content…
Chipotle owes much of its growth from its superior customer experiences it offers. The company has a strong people culture which lends itself to developing competent employees. Compared to other competitors in its industry, Chipotle puts forth a strong effort in “recruiting and advancing employees with the social sensitivity and work ethic that forms the company’s backbone” (Ciotti, 2014). They place an emphasis on hiring, training, and promoting employees at Chipotle. Chipotle is able to provide better employee advancement by not franchising. Chipotle’s structure is more favorable to their employees than Taco Bell’s, which is owned by YUM!, as evidenced by this quote by Ciotti …show more content…
Some of the employees roles are defined as follows by Ciotti (2014):
Expediters are the extra person between the one who rolls your burrito and the one who rings up your order. Linebackers are the employees who patrol the countertops, serving-ware, and bins of food, so the ones who are actually serving customers never turn their backs on them. Mise en place, meaning setting out ingredients and utensils ready for use. Lastly, “aces in their places,” a commitment to having what each branch considers its top servers in the most important positions at peak times, so there are no trainees working at burrito rush hour.
Chipotle follows an inside-out marketing strategy by showing customers how their company is different from their competitors. Although Chipotle has limited its marketing, their message has resonated with their customers, which focuses on “locally sourced food, antibiotic-free meat, and sustainable farming” (Ciotti, 2014). In 2014, Chipotle beverage cups featured stories by a number of authors that were designed to be thought provoking for Chipotle’s
Chipotle’s Business-Level Strategy Chipotle follows a business-level strategy rather than a corporate-level strategy. A business-level strategy is “an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.” The purpose of a business-level …show more content…
Chipotle owes much of its growth from its superior customer experiences it offers. The company has a strong people culture which lends itself to developing competent employees. Compared to other competitors in its industry, Chipotle puts forth a strong effort in “recruiting and advancing employees with the social sensitivity and work ethic that forms the company’s backbone” (Ciotti, 2014). They place an emphasis on hiring, training, and promoting employees at Chipotle. Chipotle is able to provide better employee advancement by not franchising. Chipotle’s structure is more favorable to their employees than Taco Bell’s, which is owned by YUM!, as evidenced by this quote by Ciotti …show more content…
Some of the employees roles are defined as follows by Ciotti (2014):
Expediters are the extra person between the one who rolls your burrito and the one who rings up your order. Linebackers are the employees who patrol the countertops, serving-ware, and bins of food, so the ones who are actually serving customers never turn their backs on them. Mise en place, meaning setting out ingredients and utensils ready for use. Lastly, “aces in their places,” a commitment to having what each branch considers its top servers in the most important positions at peak times, so there are no trainees working at burrito rush hour.
Chipotle follows an inside-out marketing strategy by showing customers how their company is different from their competitors. Although Chipotle has limited its marketing, their message has resonated with their customers, which focuses on “locally sourced food, antibiotic-free meat, and sustainable farming” (Ciotti, 2014). In 2014, Chipotle beverage cups featured stories by a number of authors that were designed to be thought provoking for Chipotle’s