Chipotle Case Summary
The next graph displays Chipotle’s average sales per restaurant from 2012 to 2016. As indicated in the graph, Chipotle’s average sales per restaurant increased from 2012 to 2014, reaching the peak of $2.3 million in 2014. Then, the average sales per restaurant suffered a slight decrease in 2015, before dropping drastically to $1.74 million per restaurant in 2016. The slight decrease in the average sales per restaurant in 2015 clearly reflected the negative shock of the foodborne illness outbreak, although the impact is still more prominent in the result of 2016.
Regarding the number of restaurants that Chipotle operates, this number has been growing steadily for the past five years. Chipotle successfully added 840 locations, expanding from 1,410 restaurants in 2012 to 2250 restaurants in