Chipotle Case Study
In Europe they do not necessarily view this as a difficult challenge based on the current European food culture, (Van Tan, n.d.).
In analyzing Chipotle’s possibility to expand to additional locations overseas, specifically, the Czech Republic, conducting a situational (SWOT) analysis gives an important insight into the business’s strengths and weaknesses and the external opportunities and threats in which Chipotle may encounter. These items will be discussed through the course of this paper.
* “Food with Integrity” philosophy has shown to be a great driving force for business as well as an innovative way to run a restaurant establishment (Chipotle Mexican Grill, 2015). * Company maintains ownership over all restaurants. * Restaurant design is uniform but still creative, every restaurant is designed of the same materials yet no two restaurants look alike, (Chipotle Mexican Grill, 2015). * Chipotle offers healthy dining choices (Chipotle Mexican Grill,