Chipotle should expand its operations into other developed economies, considered some changes in their marketing strategy, and think of some acquisition. According to the market mogul, Chipotle has a very powerful presence in America. They are currently opening at least two stores in a week despite the e-coli outbreak couple months back. To better its strategy, it should now think to expand into other well-established economies to grow its business. I believe they should do so in North America, particularly in Canada and Western Europe. When I said they should consider some changes, I was thinking of Chipotle ensuring promotion of their marketing brand and ethical image when entering into new markets such Canada, Europe and possibly Africa.
