Chipotle Case Study Essay

Chipotle had paid the price for its outbreaks especially E. Coli and Norovirus. The company had been bound with Norovirus outbreaks that sickened more than 100 people and E. coli outbreaks that caused illnesses for customers over 9 states. Chipotle voluntarily closed some of their branches. The company’s sales had declined more than 30 percent, its stock price had dropped for about hundreds of dollars, and the federal government had launched a criminal investigation due to the outbreaks. So, the questions is will Chipotle able to recover in the eyes of consumers? Will Chipotle able to fix its brand and reputation? How? To overcome the outbreaks, firstly, Chipotle must has a good employment policy and benefits. For example, employee day. The top management is responsible to communicate with all of their employees about it, and makes it as a practice. This is to have a good relationship between the management team and the operational team in order to avoid miscommunication and …show more content…
All of the workers either new or existing workers, the company must conducts a training course for them in order to ensure they are updated with the new standards and always been skilful in dealing their job. To have a good impact from it, Chipotle may conduct the training at least twice per annum. Besides, the company must also accommodate with the basic cleanliness measure such as wearing a mask and gloves and covering their hair. This is to prevent the workers from bringing into the bacteria to the foods. Likewise, the company must clean up and maintain their machines, and tools regularly. They have to sterilize on the equipment and always keep them always from the dirt. The regular maintenance on the machines must be carried out at least twice per month so that can avoid rusty and damages and hence lead to contamination. Therefore, everyone is responsible to maintain the food